Barry Trailer on Sales 2.0

Gerhard Gschwandtner · July 22, 2008 · Short URL:

Barry Trailer is Partner at CSO Insights

Barry Trailer discusses how the Internet has changed the way customers buy and the way salespeople sell. In today's economy, sellers are "shopping" a company long before salespeople are aware of their interest. New social media has given buyers a great advantage, that's why sellers need to leverage Sales 2.0 technologies to collaborate and co-create sales with their customers.

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