Google acquires Episodic

Web giant gobbles up online video platform

Episodic, a platform for broadcasting live and on-demand video, has been acquired by Google.  Episodic announced this in a blog post on Friday morning.  The price of the acquisition was not disclosed.

The startup said it would join Google and continue working on its online video products.  It said there would be no interruptions to its existing customers.  

Noam Lovinsky and Matias Cudich, co-founders of Episodic said in the blog post,

"From our earliest discussions with Google, it was clear that the teams shared this belief and together we obviously see huge potential in online video. Our product visions were also complimentary and together we will continue to produce innovative video technology for our customers and their viewers."

A little more about Episodic's platform - the company says its made up of six areas: video content management, content ingest and encoding, adaptive bitrate playback, monetization through advertising and credit card transaction, audience measurement and analytics, and syndication.

Google hasn't stated what its plans for Episodic is just yet, but most likely the company's platform will somehow be integrated into YouTube.