Stay true to your product

Entrepreneur Ali Pincus says focus, stay motivated, and always ask questions from experts

In this segment of Lessons Learned for Entrepreneurs, Alison Gelb Pincus, co-founder of One Kings Lane, an online shopping destination which features world-renowned decor for the home, shares her lessons as an entrepreneur with Meliza Solan. 

"The key lessons that I would share with other entrepreneurs is that you need to be very focused," Pincus said. "Create a product and stay true and focused on that product. You can easily get swayed and do so many different things but you need to hone in on your core value proposition.

"The second thing is that you need to stay motivated as well as believe in yourself, your talents, and your business model. Thirdly, the key point of advice would be to really get answers from experts. Don't be afraid to ask questions and seek help."