Video: Peter Hames, CEO Big Health, on Digital Medicine and Sleepio

Reena Jadhav interviews Peter on emergence of evidence based non drug therapy at scale

Reena Jadhav interviews Peter Hames, CEO of Big Health about emergence of "Digital Medicine" and Big Heallth's first product Sleepio, which addresses sleep problems digitally to help manage the deeper issues of depression and anxiety. They have 18 peer review papers and 18 randomized control studies to demonstrate that Sleepio works as well as non digital therapeutics. Key interview highlights:

1. He reveals insights into their success  

2. Importance of engagement with patients

3. How they have heavily personalized using their therapy lab to use external data to recommend precise sleep schedule and therapies

4. How to become more than a fun app or game by building trust and credibility in order to be regarded as a therapeutic service

5. How he raised $15 million for his app and the specific challenges he overcame

6. The importance of linking payment to outcomes 

7. His vision for Digital Medicine and the emergence of curative services.