Creating great content for your blog is half of the job. The hard part is to find the right audience

Setting the right goals and strategy is essential for attracting a new audience. In this article, we will give you some practical tips how to choose the right strategies which will help boost your blog traffic and attract your audience.

Target Your Audience

Even the greatest content will not find its way to the right people if you do not have a target audience. Once you have your target audience, you need to adjust your promotion and distribution strategy accordingly.

For example, if your blog is about fantasy books, you must target people who have an interest in the fantasy genre.

Defining the right audience ensures you are using the right content marketing for the right people.

Never forget that you need to talk about what your audience cares about, not yourself.

Make sure that your readers know that you are there for them and that your blog provides genuine value.

Post Regularly

Not posting regularly is one of the biggest mistakes for a blogger. In order to establish your credibility as a blogger, you will need to follow a posting schedule.

It shows your commitment to the project. Also, your audience will expect of you to keep up with the schedule.

Even more importantly, new visitors will check the publish date of recent posts. If the notice that your last post was months ago, for example, chances are, they won’t come back.

Posting regularly is the key to establishing your credibility as a blogger. You will also build a closer relationship with your readers who will eventually come to trust you.

Of course, it is not always easy to create new content, but you need to keep a regular schedule in order to show to your audience that you care about the project.

Optimize Your Content for SEO

Most people are still using search engines such as Google, Yahoo or Bing to find the content they want. If you want to expand your audience and find new visitors, you need to make sure that they can find you.

This is where SEO plays a key role. Optimizing your blog content for SEO should be one of your priorities.

There are several things that you can do to make your content SEO optimized. Here are some that can help you.

• Use keywords. The headline is probably the most important part of your blog. Include commonly used words in your headline. Keep in mind that your headline should be short, punchy and able to grab the visitor’s attention.
• Add description tags and images.
• Include a Call-to-Action.

Write Something Captivating

There are thousands of blogs on the internet. However, only a few of them are really successful. The secret is that most of the time, bloggers are afraid to come up with original, fresh content.

If you are going to stand out and attract a new audience, you need to be original. I know that this can be extremely hard, but you can’t succeed if you don’t even try.

Here are some tips that can help you create original content.

• Be personal. Mention your experiences. Be direct and make it easy for your audience to connect with you.
• Be imaginative. Encourage your reader’s imagination.
• Provide a different perspective. Regardless of the type of content, you are writing, you can always provide more than one perspective to your readers. It will raise the quality of your content.

Promote on Social Media

Millions of people from around the world join social media channels every day. Social media represent the best chance to connect with your audience.

Having your page on social media networks such as Facebook, Twitter, Instagram or LinkedIn, helps you expand your audience base, but is also beneficial for keeping your existing audience.

Be sure to post regularly and encourage people to share and comment. You can also use social networks to promote your new blog posts.

Don’t forget to post your content on several social media channels.

Another important aspect of promoting your content on social media is to encourage interaction. Consider these few quick tips which can help you attract new readers to your blog.

• Ask questions.
• Encourage people to share their thoughts. This can help you determine what your audience wants.
• Post inspiring quotes and images.

Edit and Update

Regularly editing and updating your blog posts is extremely important. Many bloggers make a mistake of not recognizing the importance of editing.

Not only does editing ensures that your posts are error-free, but it is also essential to keeping your posts relevant.

More often than not, you will need to include some additional information and make other necessary edits to your existing blog posts.

Your readers will always appreciate the new and relevant information. Editing improves the overall quality of your posts and enhances your credibility as a blogger.

Engage With Commenters

Responding to comments is another important aspect of establishing your credibility as a blogger. It can also be a chance for you to engage closely with your audience and learn what they want and expect from your blog.

You also show that you care about your readers, who will appreciate it, and there is more chance they will come back.

By responding to comments, you can help your readers. Consider exchanging ideas with your readers, and remember to be polite and professional.

Be Creative

If you want to expand the audience for your blog, you will need to come up with something creative. It does not necessarily have to be something revolutionary new. Most of the time, your readers will value if you offer them a new perspective.

If you have troubles writing creatively, there different services which can help you to create quality content.

One of the most important things about creativity is to remember that you need to be yourself.

Once you establish your credibility as a blogger, it will be much easier to expand your audience.