AppStore functionality for all mobile phones

Mobango extends iPhone AppStore functionality to all mobile phones

With a brand new look, enhanced features and thousands of free mobile applications, Mobango extends iPhone AppStore functionality to all mobile phones”

London, UK September 29, 2008 – The sleek new look and enhanced functionality of www.mobango.com received the internal  thumbs’ up last night, and was today opened (in beta) to all internet users and mobile phone enthusiasts around the World.

On the new Mobango web and mobile sites users can find close to one million items of mobile content available to download free to any handset in the world: everything in one place, simple to find, free to download and validated by the ratings and comments of other users.

The standout change of the new site is a substantial evolution of the functionality to respond to an ever growing demand for mobile applications and mobile games. Users can now select which handsets they own and the site will automatically show only the right version of the game or software, leaving compatibility issues to the past. The site also boasts new and improved search and content discovery functions, to make it easy to find the latest and most popular stuff.

Games and application developers now also get the distribution system they have been asking for. They have access to more sophisticated download data and user feedback when they distribute their software on Mobango. A self serve pay per download advertising system enables developers to promote products to the 4 million strong registered user base.

 “Apple has done a tremendous job for the growing army of iPhone users. However there are billions of other mobile users around the world, and they expect to have the same choice of content, games and applications for their phones. Plus let’s not forget that 31% of all music dollars spent worldwide are generated by mobile music services” said Fabio Pezzotti, founder and CEO of Mobango “We invested in our new site to give our customers what they want.”

 “Mobile users are becoming more sophisticated. Just as true tones replaced polyphonic ring tones, we are seeing strong growth in full track downloads and video, and strong demand for mobile games and applications” commented Giles Richardson, SVP Sales and Marketing at Mobango, adding that “our new software platform allows advertisers and sponsors to target a vast user base across multiple content types in a very efficient way. Mobango sits as the free content store for the public and the ultimate distributor for the content producing industry”

Mobango has a community of 4 million registered users in over 30 countries including the US, UK, India and Italy.

About Mobango

Mobango is the market leading destination for mobile content: its sole purpose is to provide mobile consumers with an online and mobile service platform that allows them to create, store, share, download and play every type of mobile content. Mobango is a limited company incorporated in the UK and operates out of its London, Milan and Munich offices, it is backed by its founders and managers, and received venture capital financing from Doughty Hanson Technology Ventures and Innogest Capital. For further information visit www.mobango.com both from PC and mobile devices