Today's Entrepreneur is Michelle Ritchie, founder and CMO of Delicioius Karma. Delicious Karma is a social shopping site that makes it fun and easy to discover, learn about, and buy exceptional artisanal and gourmet specialty foods, at great prices, while also supporting the community of artisanal food producers.
According to her VEQ. Michelle is good at product management, marketing management and networking.
(Delicioius Karma is one of the promising startups competing to be one of the top 10 finalists to present on stage at Vator Splash SF in February. If you want to see Michelle on stage, or another startup in the competition, register here.)
I am a(n):
Entrepreneur
Companies I've founded or co-founded:
Delicious Karma
Startups I worked for:
Delicious Karma, Beautifull, Syndero
If you are an entrepreneur, why?
I want to change the world.
My favorite startups:
Pinterest, TaskRabbit, Dropbox, Uber, Fab
What's most frustrating and rewarding about entrepreneurship/innovation?
Frustrating: not everything moves forward fast enough.
Rewarding: you're challenged and learn something new every single day.
What's the No. 1 mistake entrepreneurs make?
Thinking they are going to be an overnight success and not planning for the long haul...although you likely do need a bit of that mentality to be successful!
What are the top three lessons you've learned as an entrepreneur?
#1: A great idea is good, but it's the great people who make it happen.
#2: Its impossible (and stupid) to do it all yourself...still learning this one!
#3: Building a strong brand is critical.
(Want to be profiled? Just fill out your Vator profile and we'll find you! Or you can email newsroom@vator.tv)
Woman of many skills: Database System Engineer; SplashX event producer; Author of Startup Teams
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Delicious Karma® launched in August 2012 and is a social shopping site that makes it fun and easy to discover, learn about, and buy exceptional artisanal and gourmet specialty foods, at great prices, while also supporting the community of artisanal food producers.
Delicious Karma customers have access to highly curated, delicious-tasting, all-natural, hard-to-find products and learn the stories of the passionate, talented artisans who make them. Customers enjoy special “insider” promotions, product reviews and recipe ideas from our team of Taste Gurus, the ability to engage and share with friends, and a chance to earn Karma Kredits that can be used for product discounts or to support our Karma Kauses.
Delicious Karma is passionate about supporting the artisanal food community. We have committed to donating 1% of our time, 1% of our profits, and 1% of our equity to philanthropic efforts, our Karma Kauses, which foster and support small food producers and educate consumers about the healthy benefits of eating real, good foods.
Delicious Karma...discovering delicious goodness!
Joined Vator on
Accomplished marketing executive and entrepreneur. Passionate about food, philanthropy and building great products and businesses. Fascinated by new technology. Wharton MBA.
