Social marketing startup Salorix raises $3.5M

The company is backed by Inventus Capital Partners and Nexus Venture Partners

Want to market your business via social media?  Well, you’re in luck, because there happens to be a wealth of social media marketing companies poised and ready to serve your needs.  One such social marketing company, Salorix, announced Monday that it has raised $3.5 million in a Series A round co-led by Inventus Capital Partners and Nexus Venture Partners. 

Founded in 2009, Salorix employs a three-pronged social marketing strategy: Listen, Engage, and Empower.  The platform starts—as so many do—by scouting around to see what people are talking about online, with particular emphasis on topics related to the client’s brand to see how those topics are trending. 

Next, Salorix utilizes the insights and analytics gained from online listening to help clients develop a clear and engaging marketing strategy that targets the right audience.  Clients can launch campaigns across a wide swath of platforms, including Facebook, Twitter, YouTube, LinkedIn, websites, and blogs.

And finally, Salorix wraps it all up with analytics by channel to determine how campaigns are performing, how to increase reach to maximize performance, and more.

Thus far, the company has already drawn some big names to its platform, including Blue Shield of California, AARP, United Online, Interactive One, Positec, HP/ Palm, and agencies such as Mediacom, OMD and Universal McCann.

"Brands need to follow their customers, who today are flocking to social media en masse," said Kanwal Rekhi, Managing Director of Inventus Capital Partners, in a statement. "This can be attained by listening to and influencing the buzz about them, as social media has become a holy-grail. Salorix is emerging as a leader that is enabling brands to do just that."

The company was not immediately available to comment, so it did not say exactly how the new funds will be used, other than to advance its technology development efforts.

Salorix is headquartered in Santa Clara, California, with offices in New York and Bangalore, India.