MeLLmo raises $30 million from Sequoia for Roambi

Mobile data and analytics to be a huge boon for businesses small and large

MeLLmo, provider of mobile business intelligence, analytics and dashboards, announced Thursday that it has raised a $30 million round led by Sequoia Capital, marking the first institutional funding for the company.

As part of the deal, Sequoia partners Greg McAdoo and David Spector will be joining the company’s board of directors, with one serving as member and the other as observer. Founded in January 2008, MeLLmo had previously raised $20 million from individual investors, including the company’s founders.

In the 21st century business world, there are two avenues your company is expected to walk: social and mobile. MeLLmo address the latter.

The company’s primary offering is Roambi, a mobile application designed to transform business reports and data into colorful, efficient, accessible-anywhere analytics. SAP, Salesforce, Excel, Google--whichever system your company uses to compile and store business data, Roambi plugs right in and imports that data into its visually rich, interactive application.

Foundational to Roambi is that business professionals can now take all the data they need on the go, increasing their competitive edge by being more flexible and responsive.

While there’s a free “lite” version of Roambi, the full “Pro” version costs $99 per user per year. There’s also Roambi ES3 for the enterprise.

“Enterprises and small-to-medium sized businesses alike have embraced the iPhone and iPad as business tools,” said Santiago Becerra, chairman, CEO and co-founder of MeLLmo, in the release, “making it possible for employees to view and interact with important company data in a revolutionary way,”

Sequoia Capital partner Greg McAdoo cites data touted by Apple saying that 86 percent of Fortune 500 companies are either deploying or testing iPad usage for the enterprise.

The new funding will be used to expand upon MeLLmo’s products, as well as to grow the company’s San Diego headquarters along with its global offices in Boston, London, New York City, San Francisco and Shanghai.