Direct-to-fan service for artists gets funded

Ronny Kerr · March 11, 2011 · Short URL: https://vator.tv/n/180f

Nimbit raises $1.25 million from Common Angels and Hub Angels

Nimbit, a platform for self-managed artists, managers and labels to interact with fans, announced Friday that it has raised $1.25 million of funding from Common Angels and Hub Angels.
 
The Nimbit solution for musicians makes up three tiers: marketing, sales and distribution.
 
For marketing, the service gives clients a single dashboard to contact fans via email, Facebook posts, tweets on Twitter, or text message. Not only does the client have access to analytics regarding how many people interact with these messages, but also with who is buying what releases. Of course, it’s not just about selling an album or singles anymore. Nimbits enables clients to create bundled offers at multiple price points or to distribute free promotional tracks.
 
At the core of Nimbit, however, is its promise to help musicians to sell directly to the fan. The company helps its client build three storefronts, one for a standalone website, one for a Facebook page, and one for a MySpace page. These stores make it easy for a band to create aforementioned bundles, like a new album with concert tickets. Sales tracking analytics are built right into the system.
 
“The music industry is now turning the corner and direct-to-fan has emerged as the new model,” said Bob Cramer, Nimbit’s CEO. “We’re fortunate to be in the right place, at the right time, leading this direct-to-fan revolution.  This money will be used to accelerate our vision of a whole new level in artist/fan connection.”
 
With a unique blend of content, sales and marketing analytics solutions, along with comprehensive options for managing lists of fans to contact, Nimbit seems to offer a powerful tool to budding bands and artists in a transforming music industry.
 
All clients start with a free account before a paid account, if they so choose to upgrade, so there’s really no commitment if you just want to try it out.

The new funding will be used to expand the product team.

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