Today's entrepreneur: Vikrant Mathur

Meliza Solan Surdi · February 8, 2011 · Short URL: https://vator.tv/n/16c8

No. 1 mistake: Fail to adapt and give up too quickly

Vator's community is the home of entrepreneurs who embrace their passion and follow their dreams.

Our newly-designed profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story.

So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entreprenener, we'd like to hear from you.

Today's entrepreneur is Vikrant Mathur, CEO and founder of ifood.tv.

According to his VEQ (Vator entrepreneur assessment test), Vikrant is good at product management, marketing management and project development.

I Am: An Entrepreneur

Name companies you've founded or co-founded:

ifood.tv

Name startups you worked for:

Experthub (acquired by Internet Brands), Telephia (acquired by AC Nielsen)

If you are an entrepreneur, why?

I love eating Ramen.

List your favorite startups:

Impossible Software

What's most frustrating and rewarding about entrepreneurship/innovation?

Working on a shoestring budget without a lot of resources is the most frustrating thing about entrepreneurship. However, the people that you work with, the lessons that you learn, and the hope of success makes it all worthwhile.

What's the No. 1 mistake entrepreneurs make?

Fail to adapt (or pivot, as it is so famously called now) and give up too quickly.

What are the top three lessons you've learned as an entrepreneur?

- It is all about execution.
- Persistence pays. If it aint working, adapt.
- Learn from your competitors. If they are doing better than you, it is for a reason.

Meliza Solan Surdi

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Related Companies, Investors, and Entrepreneurs

ifood.tv

Startup/Business

Joined Vator on February 6, 2011

ifood.tv is a place to make friends, chat about food, learn about cooking traditions and satisfy your culinary curiosity. Originally founded by a couple of foodies, we’ve now grown into a site with over 5 million unique visitors a month coming from 227 different countries! On ifood.tv, you can browse our vast collection of recipes videos, get helpful tips from blogs and how-to guides, find other users with similar culinary tastes, and seek answers to your burning questions.