MediaMorph closes $2M round

The cross-platform media tracking company also announces partnership with LibreDigital

Cross-platform media tracking service MediaMorph announced Monday that it has raised $2 million, bringing its total raised to $3.5 million.  The investors were not disclosed.

Founded in 2007, the New York-based company provides solutions that allow media companies to sell, program, distribute, and track content globally.  MediaMorph’s turnkey suite of technology allows media companies from film, television, publishing, and games to navigate the increasingly tangled world of global rights management and distribution.

The company recently announced a partnership with LibreDigital, which similarly made a fundraising announcement of its own to the tune of $4 million.  The partnership will help launch MediaMorph's Publishing Industry Suite for eBooks and eMagazines.

"MediaMorph handles all the complexity of different types of rights and contracts across different business models, scheduling product distribution across various formats and channels, tracking and audience measurement, sales reporting and analysis, and complex royalty calculation and processing," said MediaMorph CEO Mike Sid in a prepared statement. "This allows our clients, the leading global media companies, to focus on what they do best: Create great content and distribute it across multiple platforms, formats, geographies, etc."

MediaMorph’s clients include E!, HBO, Sony Pictures, and Warner Bros, and the company supports different platforms, including on-line, mobile, connected TVs, game consoles, e-Readers, and more. With offices in New York, Los Angeles, and New York, it distributes across North and South America, Europe and Asia.

Chairman and Chief Strategist Sahid Khan recently made a few predictions about 2011, including his belief that TV will finally get married to the Internet, 2011 will be the year of the tablet, everything will become “app-ified,” Knight Rider-like connected cars will gain traction, smart appliances and connected homes will become more widely available, and more. 

Image source: mediamorph.com