Adify CEO Russ Fradin on why ad buyers like syndicated content

John Shinal · April 11, 2008 · Short URL:

Adify CEO Russ Fradin says big brand advertisers want to get their ads alongside premium content, which is prompting sites that can produce it to syndicate as much as possible.

That's creating more ad inventory for buyers and more revenue for content creators, who typically receive between 40% - 60% of the ad buy, with the rest going to whatever online ad network made the sale. 

He also gives's John Shinal his thoughts on the video ad market. 

To hear Fradin's take on online ad networks, you can click on this interview or watch his pitch. And here he is sharing some advice for entrepreneurs.


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