Vatorx2
Location: 2340 Stokes Canyon Rd, Calabasas, California, United States United States
Founded in: 2011
Stage: Revenue generating
Number of employees: 6-15
Short URL: vator.co/leadferret
Followers (384)
Vatorx1

LeadFerret

Free Data Changes Everything!
Startup/business
Calabasas, California, United States United States
http://www.leadferret.com

LeadFerret is a free online B2B database with complete data for millions of business contacts. It’s 100% free, no gimmicks, no subscriptions, no need to upload your contacts to get contacts, etc. Every record is complete, including email address and many records now include links to social profiles.

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Company description

Summary:
LeadFerret, Inc offers a free online B2B database with complete data for millions of business contacts. It’s 100% free, no gimmicks, no subscriptions, no need to upload your contacts to get contacts, etc., and every record is complete, including email address. LeadFerret.com was launched in BETA version on August 11th, 2011, and has seen rapid growth in a very short period of time.

LeadFerret is an online company directory similar to Jigsaw or Hoovers, but that is where the similarities end: first LeadFerret is truly free, we also have more complete data for each record, not just email addresses, but also links to social profiles, quality scores, and much more.   Add superior search tools, and more accurate data, and it is no wonder companies like BestBuy, Cisco, MetLife, Oracle, Apple, Toyota, Sears, IBM, and Verizon are using LeadFerret.

Our founders have already built several successful companies in this space over the past 10 years, our core team has already been working together for 4-10 years, and LeadFerret came into the market already possessing a B2B database of voer 20 million records, easily worth over $5 million dollars. 

More Details:
LeadFerret provides free information on millions of business contacts to sales people, recruiters, small business owners, etc. who typically don't have access to such information and/or don't have the budget to purchase it, and certainly don't have time to spend hours searching online for partial information.
 
Most sites offer complete information that is very expensive, or free information that is very incomplete.  LeadFerret is the first site to solve the time and money issue:  the information is free, and complete.  We have emails, phone numbers, and much more for every record, all free, and we provide a robust set of search tools in a user friendly environment that allows users to find complete contact information for the exact person or people they want to communicate with very quickly.  We even have social media links for many of the records, also completely free.  
  
40 billion dollars a year is spent on business information, so the industry is huge, and our free model is totally unique.  Most of the players in this industry target only the marketers who want massive amounts of data.  We are uniquely positioned in that we also make the data available to the 35 million + sales people and other end users that need this information to do their jobs on a daily basis, but typically do not get access to information like this or have any control over it.
 
In about 9 months we have grown to over 200,000 unique users, and we plan to reach 1 million users by the end of 2012.  
Our goal is to become the preeminent online source for B2B information and monetize our audience through affiliates, advertizing, partners, and premium services. 



Team
Business model

Business Model:

1) Drive millions of users to the site.
2) Generate revenue through partnerships, affiliates, and advertising.
3) Offer a premium service.

Monetization:

•Partners (shared client base, i.e. use LeadFerret data in other solutions, CRM, data verification, data appendage, etc. )
•Affiliates (lead generation, LeadFerret should become the world’s largest B2B data user base)
•Advertising (currently Adwords, can target more complementary products directly)

Sales and Marketing Strategies:

•Incentivized viral marketing through social media: We give users points that they can use to download data in exchange for spreading the word through social media.
•Events: Attending and/or exhibiting at vertically and horizontally focused industry trade shows, conferences, etc.
•Partners: market to each partner’s user base as partnerships are created.
•PR: Work with journalists, media outlets, blogs to get articles published.
•Traditional (limited): Print and online advertising with appropriate media sources.
Competitive advantage

• First TRULY free site with complete data, including email address with every record.

• Not crowd sourced, crowdscored.

• Robust search capabilities.

• No social networking type restrictions.

• Founding team has 35+ years combine in the B2B data industry and 15 million + b2b records ready to be added to the site.