The upgrades are intended to give content publishers the flexibility to add feature modules as needed, as well as to improve the overall viewing experience. The modularity is quite innovative. Ooyala says the new player can dynamically load code modules on the fly and that the player only loads modules that are required – resulting in more efficient video playback. A faster loading player offers a better user experience, and thus decreases the likelihood that viewers will abandon the video.
A few months back, I offered a preview of their soon-to-be released next generation player and met with their engineers and co-founders who were excited about the upcoming release. CTO and co-founder Sean Knapp told me that the player was completely rewritten from the ground up and is a fraction of the size of the other players with a plug-in architecture that allows for on-demand loading of modules and the seamless integration of new custom modules to extend the player’s functionality with the ability to add surveys, polls or other extensible modules. I’ve republished the interview with Sean below.
- Reduced player size resulting in faster load times and lower abandonment rates
- Modular architecture enabling faster innovation and easier integration of new functionality
- Higher quality playback driving greater video consumption and engagement
- Enhanced UI and flexible controls producing a highly customized viewing experience
- Improved bandwidth detection providing seamless playback
- Ooyala – Blog –Announcing the Launch of Swift, The Next Generation Player
- Ooyala Launches “Swift,” Version 2.0 of the Ooyala Player – AOL Money & Finance
- Ooyala Launches Updated Video Player as It Prepares for Strobe Entry- VideoNuze
- Larry Kless’s Weblog: Next Generation Ooyala Player Coming Soon to a Site Near You
- Slimming Down in a Fat Market – Ooyala Steps up with New Video Player – ReelSEO