Google continues to dominate in the search engine wars. In the month of October, the search giant increased its domestic market share to 63.1% from 62.9% in September. Yahoo’s domestic share increased slightly to 20.5% while MSN was flat and AOL and Ask.com declined. Here’s the breakdown from Imran Khan, an analyst at JP Morgan.
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Google domestic core search market share was 63.1% in October, up from 62.9% in September. Google
domestic core search volume growth of 29.6% Y/Y in October was a
slowdown from September’s 38.6% growth and from 3Q’s 35.0% growth.
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Yahoo! domestic core search market share increased to 20.5% in October from 20.2% in September. October domestic core search volume growth of 7.7% Y/Y was a slight increase from 7.1% in September and from 3.6% in 3Q.
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MSN October domestic core search market share stayed flat at September’s 8.5%. MSN domestic core search volume was up 2.8% Y/Y in October, ahead of September’s 1.3% growth and 3Q’s 9.8% Y/Y decline.
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AOL October domestic core search market share declined to 3.7% from 4.1% in September. AOL domestic core search volume was only up 1.1% Y/Y in October, trailing September’s 11.4% growth and 3Q’s 8.5% growth.
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Ask Network domestic core search market share fell slightly, to 4.2% in October from 4.3% in September. Ask Network domestic core search volume was up 1.9% Y/Y, vs. 8.2% growth in September and 8.9% growth in 3Q.
