Today’s Entrepreneur is Rebecca Mandel, co-founder and CEO of Lucid Care. Lucid Care is a VR platform focuses on to help people learn skills they can practice daily to avoid relapse.
Before Lucis Care, Rebecca co-developed the first VR study at Stanford Children’s Hospital to help patients reduce their anxiety before heart procedures.
While living in Tel Aviv, she got experience in marketing and later led marketing for Samsung NEXT’s VR initiatives.
Rebecca has an International Communications degree from Hampshire College.
Lucid Care is going to present at Invent Health – Future of Behavioral and Mental Health on April 4th in UCSF Mission Bay. Register here.
I am a(n): Entrepreneur
If you are an entrepreneur, why? I want to change the world.
My favorite startups: Lucid Care, Insight Timer, Airbnb
Why did you start your current company?
Because I experienced firsthand a need for my product
What’s most frustrating and rewarding about entrepreneurship/innovation?
Frustrating – Things take longer than what you expect
Rewarding – My job is incredibly rewarding. We are building a business that positively transforms people and helps them through their recovery. We have former patients now applying to join our team.
What’s the No. 1 mistake entrepreneurs make?
Hire a sales team too early. CEOs are the best saleswomen/men during early stage
What are the top three lessons you’ve learned as an entrepreneur?
Focus. Excel in one vertical and then expand to the next
Meet with clients face to face regularly to stay top of mind. I read somewhere that 80 percent of success is showing up and it’s so true. I fly to LA every 10 days and have developed some rewarding relationships with our clients.
