Today's Entrepreneur: Mitch Fox

Kristin Karaoglu · January 9, 2013 · Short URL: https://vator.tv/n/2ccb

No. 1 mistake: Focusing too much on ideas, pitches, and product and not enough on users

Today's Entrepreneur is Mitch Fox, co-founder of GoodApril. GoodApril helps people make good financial decisions today, so that they're prepared for, and paying the least amount of taxes possible come April.

According to his VEQ, Mitch is good at product management, marketing management and project development.

Good April is competing in the Splash SF startup competition. Check out who's competing, and vote for your favorite or enter to compete.

Vator’s community is the home to entrepreneurs who embrace their passion and follow their dreams. Our profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story. So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entrepreneur, we'd like to hear from you.

I am a(n):
Entrepreneur

Companies I've founded or co-founded:
GoodApril

Startups I worked for:
Endurance Lending Network, Zecco

My favorite startups:
Square, Uber, TaskRabbit

What's the No. 1 mistake entrepreneurs make?
Focusing too much on ideas, pitches, and product, and not enough on users, needs, and engagement

What do you do for fun?
I grew up in Boulder, CO and love getting outdoors. I'm an amateur triathlete and novice rock climber.

(Want to be profiled? Just fill out your Vator profile and we'll find you! Or you can email newsroom@vator.tv)

Kristin Karaoglu

Woman of many skills: Database System Engineer; SplashX event producer; Author of Startup Teams

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Related Companies, Investors, and Entrepreneurs

GoodApril

Startup/Business

Joined Vator on December 28, 2012

GoodApril is like "Mint.com for personal income taxes." We help people make good financial decisions today, so that they're prepared for, and paying the least amount of taxes possible come April.

GoodApril gives everyday Americans access to the kind of tax planning expertise that the wealthy get from their CPAs and wealth planners.

Specifically, we're working on tools to help you in three ways:

Ensure you are never surprised by your tax bill in April, by providing real-time forecasts
Help you make better financial decisions, like how much to contribute to retirement or the true cost of buying a home, in the context of their tax impact
Ensure you're paying only your fair share of taxes, by identifying potential actions that you can take to reduce your tax bill

Mitch Fox

Joined Vator on August 11, 2012

Experienced financial technology Product Manager and Marketer. Former Director of Product @ Endurance Lending Network, former Director of Marketing @ Zecco, former Consultant @ Bain & Company