GoodApril

GoodApril
"Mint.com for personal income taxes"
Startup/business
San Francisco, California, United States United States
http://goodapril.com
14
  • Overview
  • Team
  • Activities
Company description

GoodApril is like "Mint.com for personal income taxes." We help people make good financial decisions today, so that they're prepared for, and paying the least amount of taxes possible come April.

GoodApril gives everyday Americans access to the kind of tax planning expertise that the wealthy get from their CPAs and wealth planners.

Specifically, we're working on tools to help you in three ways:

  1. Ensure you are never surprised by your tax bill in April, by providing real-time forecasts
  2. Help you make better financial decisions, like how much to contribute to retirement or the true cost of buying a home, in the context of their tax impact
  3. Ensure you're paying only your fair share of taxes, by identifying potential actions that you can take to reduce your tax bill

Awards and Mentions
  • 12560_1221
    Benny Joseph and GoodApril were accepted into the Winter 2012 session of the SoFi Entrepreneur Program. As a result, our team receives ongoing mentorship and support from SoFi, a recognized leader in consumer finance.
  • Business model

    GoodApril uses a freemium business model. We give customers free access to our tax forecasting and planning services and earn revenue through lead generation to tax filing solutions and other financial products, focusing initially on offers directly related to our online advice (e.g. IRAs, charities looking for donations, etc).

    Competitive advantage

    Compared to existing tax software products, we focus on in-year tax advice, versus purely after-the-fact tax filing. By analyzing data in-year, we are able to identify many more opportunities for tax savings than current software products (which can basically only suggest a contribution to an IRA).  Next, we plan to incorporate ongoing financial data aggregation (similar to mint.com) to proactively identify tax-related transactions and encourage repeat engagement with our tax forecasts.