Splash SF Sept 2012 Finalist - KitchenNetwork

Kristin Karaoglu · October 26, 2012 · Short URL: https://vator.tv/n/2b37

Check out KitchenNetwork's presentation at Splash SF Sept 2012

Splash SF Sept 2012 finalist KitchenNetwork is a multi-browser, cross-platform app that empowers cooks everywhere to publish, discover and share their favorite recipes. KitchenNetwork also includes broader recipe management solutions and a recommendation engine for discovery based online preferences – all wrapped with a unique social layer for the consumer. Watch CEO Doug Collister present.

Even though success is not defined by how much money a company has raised, past Vator winners, such as Thumbtack, Getable, Grovo, Astrid, Udemy, and Geeklist have gone on to raise millions of dollars collectively from venerable VCs, soon after presenting.

Want to apply to get on stage at the next Splash competition? It's being held in NY on Dec. 5. Join the Splash competition here.

Here's some other testimonials: 

"Having the opportunity to demonstrate Apartment List at Vator Splash and talk about our vision to an audience of top-tier VC investors and entrepreneurs was an exciting honor. Bambi and team put on an great night of Silicon Valley networking.  We made meaningful connections At Splash as well as on Vator that are proving fruitful for our business, and winning the start up competition was icing on the cake. Thanks Bambi and team for creating a great investor and entrepreneur community and packing the house with a fantastic audience." John Kobs, CEO and co-founder of Apartment List .

"The process of inviting everyone one we knew to vote for us, even before the event, was a fantastic way to build support for our company. Then presenting at Vator Splash was a blast. The short presentation style ensured the audience was engaged and the follow-up questions from the judges were on-point and constructive. At Vator Splash, I made great connections with a number of investors and had a number of follow-up meetings. We were able to raise our last round entirely from investors who discovered us from the publicity we generated from Vator Splash," said Jon Paris, CEO and founder of Astrid.

"Working with Vator, and Bambi, is a pleasure. She's really passionate about uniting great ideas with the right people. We actually tied for first in last years Vator Splash SF and as a direct result raised $150,000 from an investor who saw us pitch. TEEC Angels approached us right at the event and invested soon thereafter. Reuben Katz, CEO and founder of Geeklist.

"Vator has acted as a launchpad for my startup in terms of awareness and exposure. As a winner of a Vator competition, my startup enjoyed early traction and buzz. Vator has kept my business relevant in the minds of investors, entrepreneurs and potential employees. I've made many invaluable connections to the investor and entrepreneur community." Tim Hyer, founder and CEO, Getable. 

"DogVacay.com won Vator Splash LA in June 2012. The competition allowed us an opportunity to meet and pitch against some of the great Los Angeles startups and further foster our entrepreneurial community. There was such a positive energy with so many great minds providing insightful feedback throughout the night. Two paws up, Vator!"  Aaron Hirschhorn, founder & Top Dog, Dog Vacay 

"Events like Vator Splash are critical for startups to generate awareness. We were a top 10 finalist for Splash LA. It provided us with an amazing opportunity to network and gain exposure to a whole community of investors and VCs. Soon after, we raised $3M as a result of the momentum/exposure from the event and the platform in general," Peter Vogel, founder and CEO, Plink.

Join the Splash competition here.

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Kristin Karaoglu

Woman of many skills: Database System Engineer; SplashX event producer; Author of Startup Teams

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KitchenNetwork

Startup/Business

Joined Vator on

KitchenNetwork is a multi-browser, cross-platform app that empowers cooks everywhere to publish, discover and share their favorite recipes.   

The Problem

1) On the digital publishing side, it’s not easy to have your recipes discovered, published and distributed as an app (or across other platforms) affordably and professionally.

2) On the consumer side, there’s no current digital/tablet-optimized resource to manage and share your existing recipes or be exposed to new, high-quality ones – all in one place.

 The Solution

 1) KitchenNetwork not only provides an easy-to-use, affordable and feature-rich recipe specific platform to do so professionally, but also the network and community to distribute and grow an audience.

2) KitchenNetwork allows you to organize, discover and share recipes in a whole new way. Customers are able to follow their favorite chefs, bloggers and friends to discover new content as well as manage and share their favorite recipes in one place. In addition, these cooks can publish their own “personal recipes’” as an app.

Competitive advantage

We view our competitors in two camps: 1.) App creation platforms & digital publishing companies and 2.) recipe Apps & websites. 

To date, no one has built a company that combines all of the above – namely, a platform to specifically publish recipe Apps and then aggregate them under one “storefront.” KitchenNetwork also includes broader recipe management solutions and a recommendation engine for discovery based online preferences – all wrapped with a unique social layer for the consumer.

 Potential Competitors:

Wattpad: Currently not recipe App focused.

MobileRoadie: Currently not recipe App focused, and no storefront with a community

MagicTown: Currently not recipe App focused, and no storefront with a community

BookBaby: Currently not recipe App focused, and no storefront with a community

Comixology: Currently not recipe App focused and no community

Yummly: Currently, no recipe App self-publishing, nor a community

ZipList: Currently no recipe App self-publishing

Foodily: Currently no recipe App self-publishing

Epicurious: Currently no recipe App self-publishing

Rezape: Currently no recipe App self-publishing, nor a community.

Jamie Oliver’s Recipes App:  No recipe App self-publishing, nor a community with recipe management. 

Mark Bittman’s How to Cook Everything App: No recipe App self-publishing, nor a community with recipe management.

Launch Parnters:

To date, we have over twenty high-profile partners signed-up for our launch, including the Chefs, TV Cooking Personalities and Food Bloggers & Cookbook Authors below:

Chefs:

Bruce Hill (http://www.bixrestaurant.com/chef.html)

Dean Fearing (http://www.fearingsrestaurant.com/dean.aspx)

Michael McCarty (http://www.michaelssantamonica.com/about.html)

Jacques Torres (http://www.mrchocolate.com/)

TV Cooking Personalities:

Sara Moulton (http://saramoulton.com/)

Joey Altman (http://www.joeyaltman.com/)

Food Bloggers & Cookbook Authors:

Amanda Haas (http://www.onefamilyonemeal.com/)

Amy Sherman (http://cookingwithamy.blogspot.com/)

Katherine Cobbs (http://katherinecobbs.com/).    

We’ve also almost finalized partnership deals with four Publishing Houses to create recipe Apps for some of their cookbooks:

Abrams Books (http://www.abramsbooks.com/)

Hachette Book Group (http://www.hachettebookgroup.com/)

Andrews McMeel (http://www.andrewsmcmeel.com/)

Welcome Books (http://www.welcomebooks.com/).  

 

120547

Doug Collister

Joined Vator on

I was the Co-Founder and EVP of Foodbuzz, one of the largest online food properties and DinnerBroker, a pioneer in restaurant revenue management - both acquired by Federated Media, Inc. in 12/10.

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