Todd Vernon talks about Lijit's pivot last year

Bambi Francisco Roizen · December 19, 2011 · Short URL: https://vator.tv/n/1fd7

CEO and founder of Lijit Networks talks about his lessons as an entrepreneur

Like many companeis, Lijit Networks, which was bought last month by Federated Media, had its own pivots throughout its time as a stand-alone company.

Lijit Networks founder and CEO Todd Vernon sat down with me recently to talk about the lessons he's learned building the company and why Twitter CEO Dick Costolo played a big role in the direction he took it.

Bambi Francisco Roizen

Founder and CEO of Vator, a media and research firm for entrepreneurs and investors; Managing Director of Vator Health Fund; Co-Founder of Invent Health; Author and award-winning journalist.

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Lijit Networks

Startup/Business

Joined Vator on September 25, 2011

Lijit Networks, Inc. was incorporated in June 2006 and is headquartered in Boulder, Colorado. By providing innovative advertising services, audience analytics, and reader engagement tools to over 40,000 online publishers, commercial websites and content networks, Lijit helps publishers grow their website, build their business and make more money. Lijit connects publishers with premium online advertising campaigns that are highly targeted and contextually relevant to the publisher’s audience.