In 1995, Jeff Dachis founded Razorfish, a pioneer in online advertising, which Dachis eventually led through a public offering during the dot-com boom of the late ’90s. Today, Dachis presides over The Dachis Group, a social media marketing firm that’s raised $30 million in funding to capitalize on the brand dollars moving online into social marketing campaigns.
In this interview, Dachis shares his lessons learned about entrepreneurship, particularly about his assumptions and thesis of social and advertising that were completely flawed.
In Dachis’ case, he and his team underestimated the impact of social outside the corporation. “We thought the real benefits would be ringing efficiencies out of their internal operations,” said Dachis. “What we’re finding is that is absolutely the case, but the oportunites for engagement outside the organization is far greater at this point in time.”
“Crystal clarity of vision is something that we have” asked Dachis. “How we got there took a whole lot of zigging and zagging.”
Listen to Dachis share his lessons, including the need to stay focused on a long-term vision while trying to not be distracted with short-term pressures from press, customer demands, etc.
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