If you run an online community, good for you, you’re probably already doing a good job of staying in close touch with your customers! We have one here at
VerticalResponse, it’s called the VR Marketing Lounge, a Cool Spot for Hot Marketing.
We use our online community so that we can interact with our customers and have other
customers network with each other. They will jump at the chance to chime in on everything from email marketing to how to market
their businesses better.
We use Ning to power the VR Marketing Lounge. It’s about $30 a month, but there are other solutions available too. Rsitez is another to check out.
So
you have built a community to your customers engaged with you, and now you want them
actively participating in conversations, right? If you don’t market
it, your online community won’t grow quickly. Here are a few things to do to get it going.
1.
Collect email addresses for your online community and make it a
separate list from your customer list. With most providers you have to
be a member of the community to contribute so you can access that list
to email. With some you can include a newsletter opt-in form as well.
2.
Include the last 3-4 online community posts in your weekly or monthly newsletter to your
customers. In the same email ask them to join the online community and participate with other customers.
3.
Send an email to the community list about what’s happening on the site
every few weeks. Include your “Top Posts” based on replies or comments.
WebProWorld does a fantastic job at this. It gets people back into the community, and keeps them actively participating.
4. Send an email to the community if there is a really hot topic
going on that you think others will be able to answer. You might even
name it “Hot Topic: Whatever The Topic Is”.
This is just another example of how email marketing and social media go hand in hand. Check out more ideas on our blog!
