Soleil Mobile Media caught my attention over at Vator.tv
for creating a service that would be “personalized lifestyle mobile
applications incorporating an on-line social network designed to suit
the interests and needs of women on a daily basis”, these tasks
included “Food, Fashion/Beauty, Home/Decor, Health/Wellness, Travel,
Parenthood, Event Planning and Household. ”
Now, this idea works so much better in my opinion because the
service is designed around being flexible for women. the introduction
of a mobile application adds a good incentive, although I was slightly
concerned to see they said the business model was “very similar to
facebook.com with a social network that links to mobile devices-”
To make these kind of claims early on shows a confidence, which I
think in some respects is justified, but there are strong competitiors
to this idea, as Natasha Soleil, Owner of Soleil Mobile identifies, predictions and analysis has already been carried out on the mobile market for women and I have to say it looks positive.
I am sure that Natasha and the team will appreciate entirely, women
won’t be ready to take on a steep learning curve understandably, but I
am confident this will fill a gap in the mobile market very well!
NB- As I wrote this article I recieved word from Natasha that the
network won’t be available until January 2009, so until then be sure to
keep updated with the company activity at the below links:
http://www.vator.tv/pitch/show/Soleil-Mobile-Media-Where-women-gather-and-share-lifestyle-content
