If
any search engine is to be the dominant force, like Google, it would
have to really kick it up a notch in online advertising operations.
Despite the fact that Google’s search engine is naturally the best for
searching on certain terms, it is obvious to many that Google has only
been financially successful, thanks to the Google Adwords platform. So
enter the other competitors to Google – Yahoo and Microsoft – who are, of course, locked in a “battle” over whether or not Microsoft will buy Yahoo.
But what really intrigued me about this battle was the fact that Yahoo may give Jonathan Miller, formely of AOL, a board seat. This addition to Yahoo’s board, would give the online media giant access to Miller and his insights and experience.
We have to wonder
just how biased this article was really being particularly as Yahoo seems to be having positive talks with AOL and Time Warner about a potential deal to thwart Microsoft. Of course, Microsoft stopped that little party time and time again along
with its new best bud Carl Icahn who has been a pain in 
Yahoo’s behind.
The
article said that John Miller, ex chief of AOL, had led the company to
a very promising position making the key acquisition in the early days of advertising.com.
Of course, through my research, I stumbled across this article at The Guardian, in which it was suggested that this simply wasn’t the case and
that “AOL’s online advertising revenues have been slipping back each
quarter”, also AOL has a mere “500 publishers” currently in its
advertising network in case you didn’t guess that is really not good!!
The most ridiculous point of the article came when JESDANUN of AP wrote:
“He could bring Yahoo insights he developed running AOL, and perhaps he could even run Yahoo if pressures to oust CEO Jerry Yang continue. “
Well
as much as Yang hasn’t really been that popular with the Yahoo
shareholders what makes it true that Miller of AOL would be a better
leader, maybe they should do a “Yahoo/AOL Swap” for a week and see how
they cope with their new teams! Then come back at the end and discuss
each others companies and what the other does wrong with their
respective company!
But the writer of this article is so far off
the mark with his suggestion. It is interesting, however, to see that
bloggers are starting to make these types of suggestions!
