Now through November 30, eCornell is inviting entrepreneurs who are developing (or have already developed) a new product or service to submit a 30- to 60-second video that explains or demonstrates their process for understanding what customers want and satisfying their needs. The first-place winner will receive a full scholarship (a $3,500 value) for Cornell's newest online certificate program, A Systems Approach to Product and Service Design, which arms entrepreneurs with a unique eight-step process for effective product development. Second- and third-place winners will have the opportunity to enroll in two eCornell product design courses each, free of charge ($1,250 value for both courses). Winners will be selected based on quality of response, creativity, and methodology, and will be announced on December 14, 2009.

Visit http://www.ecornell.com/l-entrepreneur-video-contest/ to learn more about the contest, review official rules, and submit your video entries. Enter yourself, or send the link to your amazingly gifted and inventive entrepreneur colleagues and friends.

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About eCornell

Established in 2000 and wholly-owned by Cornell University, eCornell serves the global demand for expertise from Cornell with exceptional online learning experiences tailored for professional and executive development.

A catalog of over 95 courses and 24 certificate programs offers study in areas of leadership and management development, strategy, human resources, financial management, and hospitality management.

eCornell is committed to meeting the strategic learning and development goals for individual learners and multi-faceted organizations through socially networked learning experiences. Reaching geographically dispersed audiences, eCornell's community of over 25,000 students hails from over 180 countries - empowering change in the world, one person at a time.