To make a difference in the mobile space and create value.
The fact that once an app or web experience is created and live, it feels as if something new has been born, something has been created from scratch and being part of it is rewarding and motivating.
Not having a detailed business plan for the long run and hoping that they will be able to figure things out as they go.
1). Be passionate about what you are doing and do not give up on your idea easily.
2). Finding an experienced mentor is critical.
3). Build and cherish personal and professional relationships at each opportunity.