Lyne Noella
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Lyne Noella

Lyne Noella is CEO of WavePlay, a San Francisco Bay promotional agency. She helps clients gain a competitive brand advantage via professional relationships, strategy, and creative promotions.

Palo Alto, California, United States
Member since May 02, 2012
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I am a(n):


If you are an entrepreneur, why?

I love the creativity involved with promoting business

My favorite startups:

Option Admin, One Million Acts of Green

What's most frustrating and rewarding about entrepreneurship/innovation?

Working with people who are passionate about starting up companies that will change the world. Creating solutions to help founders succeed. Frustration: money constraints of founders with fantastic ideas.

What's the No. 1 mistake entrepreneurs make?

Not understanding the big picture--not seeing the business through the eyes of investors. Being too involved with the technology and not with sales and marketing.

What are the top three lessons you've learned as an entrepreneur?

Believe in yourself. Creativity is your key differentiator. Each company has its own path to success.

What can international startups do to succeed in the U.S.?

Start networking in the U.S. prior to coming over. Work out all the kinks of your product in your home country, then set up a U.S. team to help establish your company in the U.S.

Full bio

Lyne Noella is CEO of WavePlay, a San Francisco Bay/Silicon Valley promotional agency.  She helps clients gain a competitive brand advantage via professional relationships, strategic initiatives, and creative promotions.  Lyne is a producer of knowledge-sharing videos and events, connecting founders with venture capitalists, angels, and the investment community.  She has 20 years of marketing management experience in multiple industries and a rich professional network.  Prior to founding WavePlay, Lyne served as a chief marketing officer in professional services and finance; before that, she founded a marketing agency in Minneapolis.  She holds a bachelor’s degree in radio, television and film from San Diego State University.  Lyne’s speaking engagements, blogs, and articles feature topics such as domestic and international marketing strategy, branding, public relations and social media.  Contact her at