To kill switch routers so that we can enter a new age of computing.
Ether2, Razient, Verabella Beverly Hills, Profunder, Sharemeister
Frustrating: Seeing the big picture and having a credible plan to knock 3% of our national electric spend, but having all the proof points seem all too technical. Example: A partner at Rho was on a panel that judged my pitch in the Bay Area. Bumped into him at Splash LA and he said, "Ether2...oh yeah...that complicated network thing." Also, knowing that one has a solution that can solve global societal issues that are much bigger than any particular website, but being held to the same criteria as some SoMoLo play.
Rewarding: Having achieved proof of concept with no money down.
For us, it was not questioning every assumption. We assumed that we needed to build a prototype after being told by VCs that we needed a prototype, and we spent our seed fund trying to bring that FPGA chip into being. Had we known then what we know now... 5 years later, based solely on marketing our intellectual property, we have been able to gain significant traction which has led to proof of concept, and we have been selected for wireless backhaul by a low power wireless sensor protocol stack.
1) The road is long for fundamental change. 2) Investors will never be satisfied with the state of the company's progress until the company is at revenue. 3) Visionaries and founders may not be the best people to raise money or run the company. As long as the project gets wings...that's okay.
Jonathan Gael is a Co-Founder of the breakthrough technology think tank, Ether2. Jonathan is responsible for all aspects of business development, including the acquisition of Ether2’s intellectual property from Illinois Institute (IIT, Chicago) and Universidad Politècnica de Catalunya (UPC/CTTC, Barcelona), OEM licensing, and freely licensed strategic partnerships via EcoNODE.org (Ether2 Community Network Operators & Developers). EcoNODE will also serve as an independent governing body between community members. The community will include many diverse entities all the way from independent code monkeys to network hardware manufacturers like companies that rhyme with "disco".
Upon winning the coveted DEMOgod(tm) award, Jonathan was quoted in USA Today saying, "This is just the beginning of a dream to return telecommunications to the commons." Therefore the business model combines Dolby-style OEM licensing with a Linux-style global development community that will enjoy revenue sharing based upon code contributed to the community. Once contributions are “fingerprinted” they will be cataloged and attributed to the developer forever. Any code developer sampled in part or in whole will be due a share of the OEM licensing for any EcoNODE certified product that takes advantage of community innovations. Of course, innovations may also be kept private for direct to market OEM strategies without contribution to the community.
Either way, an investment in Ether2 is an investment in the broader global engineering community. OEM licensing fees will be derived from edge and end-user devices at a fraction of a point, which will be negligible to the final product cost. It is expected that many new companies will form in several countries to build EcoNODE certified products that will enable networks to perform better in every measurable way.
Prior to building Ether2’s founding team, Jonathan spent many years in enterprise sales and as a Director at the revenue growth consulting firm, Unfair Advantage, where he worked with the senior partners of global law firms such as Pillsbury Winthrop, Coudert Brothers and Latham Watkins. Jonathan also served as a Major Account Representative, winning President’s Council Awards for being a top performer at both Nextel Communications and Teligent Communications.
Jonathan Gael lives in east West Hollywood, CA, with his wife, Victoria, which he readily admits is the best thing that ever happened to him. Victoria is also the business half of the mother-daughter team that runs Verabella Skin Therapy in the heart of Beverly Hills (www.Verabella.com). Victoria designed the company’s delicious skin care product line as an off-shoot of the 14 year old spa retreat that pioneered food-based facial treatments and has garnered a vast celebrity following.
Victoria and Jonathan have two beautiful boys, Leo (4) and David (18 months).