Jay Randy Gordon
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Jay Randy Gordon

Experiential Brand Marketer, Connector, PR, Entertainment, Consumer, Content, and Events Professional with years of planning, hands-on experience -aspects of Positioning, Brand, Social Media Messaging

Personal blog: www.jayrandygordon.com
www.hanukkahhoops.com
www.transmediafilmfestival.com
www.transbayfest.com
San Francisco, California, United States
Member since April 29, 2012
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Clarification - looking for a Marketing (Marcomm) VP or Marketing Director Role - or for MORE "project work," as I am currently working on multiple Marketing / PR / Content Projects Quote_down
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JAY "RANDY" GORDON - SKILLS

Experiential Brand Marketer , Connector, PR, Entertainment, Consumer and Events Professional with 15+ years of planning and hands-on experience in all aspects of Product Positioning, Brand, Social Media Messaging, Business Writing, and Promotions across top Packaged Goods brand names. Social network marketing-savvy and proven deal-making ability in Promotions, Strategic Business, Brand Alliances, and Sponsorships. Works well as instant offense and within team environment framework and mentoring/managing people. Solid Planner well known for on-the-fly ability to problem-solve as well as thinking through and applying creative yet effective solutions. Superb execution on events and cross-promotional initiatives and programs in a variety of industries. Noted for high-level of energy, team collaboration, diving in to get it done attitude, and consistently meeting expectations. 

JAY "RANDY" GORDON - BIO  ( www.jayrandygordon.com )

Jay “Randy” Gordon is what those in the marketing, entertainment, and sports business call “a-Doer.” For 20 years, Randy has read and authored marketing documents, attended many conferences, led meetings, and conversed with many people in person and over-the-phone to record business buzzwords and catchphrases during his B-school days at UCLA Anderson and UNC-Chapel Hill and while working at some of America’s top companies, including The Coca-Cola Company, Sony Computer Entertainment America, Universal McCann (formerly McCann-Erickson), Bates Worldwide, and Ubisoft Entertainment. With his 2006 book, BusiBUZZ: Business Buzzwords for Survivin’ and Thrivin’ in the Big City, Randy brings to the table keen insights from games industry veterans like Peter Moore (President, EA Sports) and provides a unique and humorous look at the world of business jargon, catchphrases in the workplace, and general mucky-muck speak. He resides in Sausalito in Marin County, CA (just North of San Francisco), and he is originally from Birmingham, AL.

In a working capacity, Randy brings proven process and a wealth of creativity and contacts (from the sports world, entertainment, and interactive entertainment industries). Randy operates under a unique style of sales-driving thoughts, big ideas with a promotional / PR angle, a keen sense of how to initiate and leverage relationships with other marketers, and a refreshing leadership role that gets everyone involved and fosters team play, and he empowers those with whom he works to get things done. Randy is a big believer in work product, credibility, tactful persistence, initiative, luck, and timing.

His work experience in marketing covers the gamut. In May of 2000, Randy Gordon joined the U.S Headquarters (San Francisco office) of Ubisoft Entertainment as Director of Brand Development and Promotions. His primary role was to “plus” marketing and promotional efforts and to fortify branding initiatives. Prior to his work at Ubisoft, Randy served as Director of Marketing for InterAct (at one time, the world’s leading manufacturer and seller of videogame peripherals / accessories and the GameShark product line). Having also formulated “in-game branding” and cross-promotional programs at Sony Computer Entertainment America (as Manager of Consumer Promotions), Randy built a solid reputation of productivity within the videogaming space after starting in April of 1997. Randy also worked under Eva Woo (and Bernard Stolar) as Director of Marketing for Adscape Media (which was acquired by Google in 2007).

 

Randy received his M.B.A. (1993) from U.C.L.A. Anderson (Graduate Business School) and his B.S. in Business from the University of North Carolina at Chapel Hill (1989). A Board Member (June 2001-2002) for the Academy of Interactive Arts and Sciences which originated today’s DICE Summit, Randy became an Academy member in 1998.

 

Randy Gordon’s Videogame credits to date include the following:

(Sony PlayStation titles)

Jet Moto 2, MLB ’99, CoolBoarders 2, CoolBoarders 3, Contender

Rocky, Sunny Garcia Surfing, SurfRiders, Deathrow, Planet Of The Apes (Ubisoft titles)

Telltale Texas Hold’Em (Telltale Games)

 

Randy Gordon’s Main Videogame credits to date include the following:

(Sony PlayStation titles)

Jet Moto 2, MLB ’99, CoolBoarders 2, CoolBoarders 3, Contender

(Ubisoft titles) Rocky, Sunny Garcia Surfing, Batman, SurfRiders, Planet Of The Apes

(Telltale Games) Telltale Texas Hold’Em

Disney’sDinosaur http://www.answers.com/topic/disney-s-dinosaur-action-game

 

(Other Titles):

Rayman 10th Anniversary (2005), Ubisoft France SAS
Telltale Texas Hold'em (2005), Telltale, Inc.
Deathrow (2002), Ubi Soft Entertainment Software
Disney's PK: Out of the Shadows (2002), Ubi Soft Entertainment, Inc.
Dragon's Lair 3D: Return to the Lair (2002), Ubi Soft Entertainment, Inc.
Planet of the Apes (2002), Ubi Soft Entertainment Software
Pro Rally (2002), Ubi Soft Entertainment Software
Rayman Arena (2002), Ubi Soft Entertainment Software
Rocky (2002), Ubi Soft Entertainment Software
V.I.P. (2002), Ubi Soft Entertainment Software
Batman: Chaos in Gotham (2001), Ubi Soft Entertainment Software
Batman: Vengeance (2001), Ubi Soft Entertainment, Inc.
Conflict Zone (2001), Ubi Soft Entertainment Software
Disney's Tarzan Untamed (2001), Ubi Soft Entertainment Software
Rayman (2001), Ubi Soft Entertainment Software
Rayman 2 (2001), Ubi Soft Entertainment, Inc.
Rayman 2: The Great Escape (2001), Ubi Soft Entertainment Software
Disney's Aladdin (2000), Ubi Soft Entertainment Software
Disney's Donald Duck: Goin' Quackers (2000), Ubi Soft Entertainment Software
Grandia II (2000), Game Arts Co., Ltd.
Walt Disney's The Jungle Book: Rhythm n' Groove (2000), Ubi Soft Entertainment Software
Jet Moto 2 (1997), SCEA

ADVISORY BOARDS

The First-Ever TRANSMEDIA FILM FESTIVAL Marketing, Programming  (10/12/12)San Francisco, CA

www.transbayfest.com AND www.transmediafilmfestival.com

Marin Women's Hall Of Fame Intro Speaker, TEENS & LEADERS CONNECT (1/20/12) Marin County, CA

http://www.yelp.com/biz/marin-womens-hall-of-fame-san-rafael AND http://www.marinwomenshalloffame.org/

CHARITABLE FOUNDATION

HANUKKAH HOOPS Founder 5-On-5 Basketball Tournament Event and Movement - coming 12/12/12 www.hanukkahhoops.com Twitter: @hanukkahhoops / Facebook/Vimeo/YouTube: Hanukkah Hoops