Dromomaniac, Bibliophile and FreeCell Addict on a perpetual quest for knowledge (or the next best happy hour deal, whichever comes first)
I can stay up all night and can nap anywhere.
Froomz, BranchOut, HealthTap, fitmob
Most frustrating - filtering, sorting, and organizing seemingly unrelated events and information to identify potential challenges and roadblocks
Most rewarding - connecting the dots between seemingly unrelated events and information to discover opportunities for microscopic advantage
Christina has been in advertising, marketing and sales for over two decades, developing acquisition, retention and customer loyalty programs for start-ups, small businesses, and Fortune 500 companies,in a range of industries, including media/advertising, telecom, web technology, and events/entertainment.
As head of Marketing & Communications at HealthTap, she oversees the company’s marketing, content creation, and communications efforts, from product positioning to customer messaging, and collateral development. She also manages HealthTap’s marketing editorial calendar, including email marketing, blog, social media, and PR/publicity campaigns.
Her left brain strategic/analytical side is balanced by her right brain creative side, which she expresses through writing, performing, and martial arts. She has written numerous lifestyle articles on food and entertainment for local and national publications; has hosted dance shows and news & entertainment programs on television; and currently sings lead for an SF-based rock band as well as a Silicon Valley Tech Exec cover band. She also holds a first degree Black Belt in Tae Kwon Do and was formerly a member of the Tournament and Demonstration Team at Yong In Martial Arts Academy.
Christina holds a B.S. in Marketing and International Business from Salisbury University, Maryland and an MBA from California State University Hayward, attending her last semester of graduate studies at the Academy of National Economy in Moscow, Russia, the leading training and research institute for top-level managers in Moscow.