Dromomaniac, Bibliophile and FreeCell Addict on a perpetual quest for knowledge (or the next best happy hour deal, whichever comes first)
I can stay up all night and can nap anywhere.
Most frustrating - filtering, sorting, and organizing seemingly unrelated events and information to identify potential challenges and roadblocks
Most rewarding - connecting the dots between seemingly unrelated events and information to discover opportunities for microscopic advantage
Christina has been in advertising, marketing and sales for over two decades, developing acquisition, retention and customer loyalty programs to start-ups and Fortune 500 companies, including AT&T, Wells Fargo, Nestle, Earthlink Wireless, and PinTouch Telecom, a joint venture between Singapore Telecom and the Ayala Corporation.
Her field experience includes management and coordination of multi-million dollar projects in film, TV and radio commercial production, national product launches, and international marketing research studies; as well as management, production and promotion of events, from national conferences, global conventions, awards ceremonies, fashion shows, and live music concerts, to large-scale parades and festivals at the SF Civic Center, AT&T Park, Fisherman’s Wharf and Yerba Buena Gardens.
As VP of Business Development for Froomz, she is responsible for developing and nurturing relationships with venues and partners; as an avocational Trainer for the Dale Carnegie Sales Advantage Program, she provides 8 weeks of intense tactical coaching to sales professionals from companies like SalesForce.com, Oracle, Cisco and Google.
Her LEFT BRAIN strategic/analytical side is balanced by her RIGHT BRAIN creative side, which she expresses through writing, performing, and martial arts. She has written numerous lifestyle articles on food and entertainment for local and national publications; has hosted dance shows and news & entertainment programs on television; and is currently the lead singer for an SF-based rock band that has headlined venues such as the Hard Rock Cafe and AT&T Park. She also holds a first degree Black Belt in Tae Kwon Do and is a member of the Tournament and Demonstration Team at Yong In Martial Arts Academy.
Christina holds a B.S. in Marketing and International Business from Salisbury University, Maryland and an MBA from California State University Hayward, attending her last semester of graduate studies at the Academy of National Economy in Moscow, Russia, the leading training and research institute for top-level managers in Moscow.