Brooks Halladay
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Brooks Halladay

Built infrared tech for two companies, acquired in succession by FLIR Systems for $192 million. Built multiple hit apps including the Fox Sports iPhone app, Dreamworks Animation's video app Ptch, Vycloud, and Rolltech. Founded FlightGear.

Twitter: @brookshalladay
Las Vegas, Nevada, United States
Member since September 26, 2011
The best thing Steve Jobs did for us was combine art with technology in ways that had never been done. That's what I am most interested in... the fusion of art and tech in ways that are fun, cool, and accessible. Quote_down
About Brooks
Company profile(s)
2001 Syracuse University , BS , Computer Science

I am a(n):


Companies I've founded or co-founded:
Companies I work or worked for:
Achievements (products built, personal awards won):

Built RView for FLIR Systems, Ptch for Dreamworks Animation, Fox Sports iOS app, Rolltech app, Vycloud app, Jumpstreet23 app

If you are an entrepreneur, why?

I want to invent something cool.

My favorite startups:

Twitter, Facebook, Tumblr, Instagram, Pinterest, Poshmark, Fandeavor, Spotify, Bleacher Report

What's most frustrating and rewarding about entrepreneurship/innovation?

Focusing on just one idea or direction is tough. I love creating something and seeing people use it. I took my family to a Christmas party last year, and the NFL playoffs were on tv... the commentators paused from the game after the kickoff, and announced the launch of the Fox Sports app. They presented it on screen in front of my family and friends. It was a neat moment.

What's the No. 1 mistake entrepreneurs make?

Spending too much time on one thing before putting it out there for the public to accept or reject. I'm now a big fan of the lean startup method. Where there is extreme uncertainty it's best to start with a great idea, create that minimally viable product and get feedback on a constant basis as fast as possible. The old method where we'd spend 6 months, a year, or more designing and implementing something is going away.

What are the top three lessons you've learned as an entrepreneur?

1. Find help - you can't do it alone
2. Follow the lean startup method - build it as fast as possible
3. Network - you need friends to help share your new product/business, and then eventually you need investors

Full bio

Started programming in C when I was 12. Graduated in Computer Science from Syracuse University.

Built advanced infrared analysis software for two companies that were acquired in succession by FLIR Systems (global leader) for $192 million.  The software uses high-speed motion video in infrared, combined with Voxel Plot tools, hyper-spectral, radiance/temperature conversions, object tracking, Plateau Equalization, segmentation, custom ROIs, scripting, etc.  It was FLIR's flagship software package used by NASA, White Sands Missile Range, Eglin Air Force Base, Pax River Navy, Pratt & Whitney, and hundreds of international clients.

Key developer with IBM on the Fox Sports iPhone app which debuted at #1 in Sports in December 2010 with over 2 million downloads.

Developed advanced video app Ptch at Dreamworks Animation that sold to Yahoo for $6.5 million.

Mobile Lead for Rolltech, a Vegas Tech Fund portfolio company that's changing the sport of bowling, the largest participatory sport in the world.

Created Vycloud for iPhone, a massively popular weather app that's been selected as Noteworthy by Apple for two years and holding the top banner spot in Weather in iTunes multiple times.

Scored a near-perfect 599 out of 600 test questions in Economics at University of Texas, El Paso while in business school. 

Founded FlightGear to change the way sports gear is discovered, shared, and purchased.

FlightGear has been funded through The Mill and Progression Labs, the startup incubator programs run by Vegas Tech Fund which was created by Tony Hsieh (Zappos CEO) and his partners as part of of the tech revitalization of Downtown Las Vegas.