Brooks Halladay
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Brooks Halladay

Built infrared tech for two companies, acquired in succession by FLIR Systems for $192 million. Built three hit apps including the Fox Sports iPhone app. Founded TropicMint.

Personal blog:
Las Vegas, Nevada, United States
Member since September 26, 2011
The best thing Steve Jobs did for us was combine art with technology. That's what I am most interested in... the fusion of art and tech in ways that are fun, cool, and accessible. Quote_down
About Brooks
Company profile(s)
2001 Syracuse University , BS , Computer Science

I am a(n):


If you are an entrepreneur, why?

I want to invent something cool.

My favorite startups:

Gilt, Twitter, Facebook, LivingSocial, Tumblr, Instagram, Groupon, Zynga

What's most frustrating and rewarding about entrepreneurship/innovation?

Focusing on just one idea or direction is tough. I love creating something and seeing people use it. I took my family to a Christmas party last year, and the NFL playoffs were on tv... the commentators paused from the game after the kickoff, and announced the launch of the Fox Sports app. They presented it on screen in front of my family and friends. It was a neat moment.

What's the No. 1 mistake entrepreneurs make?

Spending too much time on one thing before putting it out there for the public to accept or reject. I'm now a big fan of the lean startup method. Where there is extreme uncertainty it's best to start with a great idea, create that minimally viable product and get feedback on a constant basis as fast as possible. The old method where we'd spend 6 months, a year, or more designing and implementing something is going away.

What are the top three lessons you've learned as an entrepreneur?

1. Find help - you can't do it alone
2. Follow the lean startup method - build it as fast as possible
3. Network - you need friends to help share your new product/business, and then eventually you need investors

Full bio

Built advanced infrared analysis software for two companies that were acquired in succession by FLIR Systems (global leader) for $192 million.  The software uses high-speed motion video in infrared, combined with Voxel Plot tools, hyper-spectral, radiance/temperature conversions, object tracking, Plateau Equalization, segmentation, custom ROIs, scripting, etc.  It was FLIR's flagship software package used by NASA, White Sands Missile Range, Eglin Air Force Base, Pax River Navy, Pratt & Whitney, and hundreds of international clients.

Directed and produced a 70K low-budget feature-length comedy in 2006 as a first venture into the world of filmmaking.  Helped my wife start a company called Baby Ventures in 2005, and produced a NAPPA and Dove award winning DVD for toddlers.  Assisted camera work on Absentia, an award-winning indie film in 2010.

Moved back into tech with building iPhone apps, founding Enclave Studios, LLC in May 2010.  Developed QuoteDeck which hit #1 in several European markets, #2 in the UK, and #9 in the US behind Google, Digg, and Yelp.  Developed Art Clock Van Gogh for the iPad hitting #1 in Taiwan, #2 in France, #3 in China, #5 in
Canada, #8 in US, Germany, and UK Charts in Weather, top 10 in over 40 markets.

Key developer with IBM on the Fox Sports iPhone app which debuted at #1 in Sports in December 2010 with over 2 million downloads.

Started Macropon in February 2011 as a Groupon clone until we decided to rebrand as TropicMint in August 2011.  Led a team of nine people over 5 months to build our platform.  We launched an initial product to a select group of people as part of our lean startup experiment. 

We are now in the process of refining our platform and design to build a world-class flash sales lifestyle brand.  Being based in Las Vegas is a huge advantage with almost 40 million tourists a year and 2 million locals.  There are no other startups in our home city like us.