Andra Davidson

Entrepreneur

Andra is Director of Digital Media with A+E Television Networks, serving as an editorial manager, contributing author, and senior business development resource. She has worked with major brands including: General Mills, Disney, SC Johnson, Milk, Kraft, and Shutterfly. She's on the founding team of LifetimeMoms.com, launching a network of over 100 mom bloggers representing over 5MM monthly uniques and branded ad platform, which was launched by Lifetime Entertainment in 2010. With her start-up experience and expertise in the category of moms online, Andra has developed extensive relationships within the community, among women entrepreneurs, bloggers, marketers and PR companies. A knowledgeable speaker on digital media, she has appeared at Mom2.0, The Digital Conference, and Spark & Hustle.

Prior to her current role with A+E, Andra joined Lifetime Entertainment through the strategic acquisition of ParentsClick Network in 2008. She co-founded the company’s flagship site, MothersClick.com, one of the world’s first online communities for moms. Andra has been recognized as a community expert, frequently appearing on radio, television and press, and developed the site's first immersive marketing campaigns, engaging users around branded content and conversations online. MothersClick merged into LifetimeMoms in 2010.