Alex Roizen

Alex Roizen

eDrinkit - Co-Founder SFiNX - Co-Founder

San Diego, California, United States
Accredited investor
Member since July 29, 2009
Quote
"20 years from now you will be more disappointed by the things you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sales. Explore. Discover. Dream." Mark Twain Quote_down
55 Splash Points
1 comment
33 followers
3 votes
30 companies followed
6 competitions judged
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About Alex
Activities
Company profile(s)
Following
Investor interests
Type of investor Growth stage VC
Typical investment size $25,000 - $50,000
Typical investments in a year 1
Categories of interest
Credentials Accredited Investor
Education
2003 UCSD , BA
2003 UCSD , BA

I am a(n):

Investment Advisor

Companies I've founded or co-founded:
If you are an entrepreneur, why?

I want to invent something cool.

My favorite startups:

eDrinkit.com, ProperCloth

What's most frustrating and rewarding about entrepreneurship/innovation?

Being your own boss, controlling your destiny and taking credit (and responsibility) for it all.

What's the No. 1 mistake entrepreneurs make?

Constantly swinging for the fences when they should be focused on base hits.
Many entrepreneurs would be much better off building a small, more sustainable income generating business or one with an ultimate focus of M&A outcome rather than shooting for the next IPO or massive round of financing.

What are the top three lessons you've learned as an entrepreneur?

Less is more, from a financial standpoint.

Full bio

I'm an advisor to digital media, e-commerce and mobile companies in the areas of M&A, finance and strategy. I work for Ackrell Capital, a San Francisco based investment bank but live in San Diego, splitting time accordingly. I know, I know, lucky guy.