Adriana is the Vice President of Marketing at SecondMarket, the global marketplace for illiquid assets. She is responsible for SecondMarket’s marketing, branding strategy, event production and digital media efforts. She assists in formulating the strategic direction and branding of the company as well as public relations efforts. Prior to joining SecondMarket, Adriana worked at a variety of technology start-ups spearheading marketing, communications and analytics. She worked at hi5, SocialGamingNetwork (SGN), Jambool’s SocialGold, GUBA as well as Ogilvy Public Relations Worldwide as the Vice President of 360 Digital Influence and Edelman as the Vice President of the Digital Group.
In March 2007, Adriana launched Girls in Tech, an organization focused on the empowerment, engagement and education of women in tech. She is an “Intel Insider,” serving as a brand and product advisor for Intel. She is an advisor to a variety of start-ups including Involver, DooChoo, and Change.org. In 2009, Adriana launched SmittenWithMittens, a 501 (c) 3 providing fair trade mittens, clothing, uniforms and resources to orphans in developing countries.
Adriana holds a bachelor’s degree in Sociology and Economics from the University of California at Davis, received a degree from El Tecnologico de Monterrey in Aguascalientes, Mexico in 2000, and participated in Semester at Sea, University of Pittsburgh in 1997. She is currently enrolled in USF’s MBA 2012 program. Adriana is fluent in Spanish and speaks some Japanese and French.