Wendy Troupe is responsible
for developing SOCIALtalityTM that provides in
depth review of your company’s presence and performance in the social
web including blogs, forums, tweets, etc. Additionally it provides a
comprehensive analytics solution that qualifies, quantifies, and
monetizes your use of digital media technologies.
Prior to founding GMI, Wendy’s career spanned 19+ years at Fidelity Investments serving in strategic roles designing, developing and executing new technologies throughout six major subsidiaries. Her diverse talents as Software Architect, Web Marketer and Usability Designer combined with her creative instincts yielded patented, industry leading solutions.
notably, Wendy was a founding member of Fidelity Strategic Advisers and
was responsible for developing the portfolio management, quantitative
analysis and mutual fund analyst systems. Wendy was also responsible
for architecting every aspect of the e-commerce platforms for the
Seaport Hotel & World Trade Center and Sebastian’s’ Catering web
sites within Devonshire Investors, Fidelity’s private investment firm.
Wendy brings broad and deep industry experience in executive consulting, enterprise technology and strategic marketing directing social media, ecommerce, online analytics, Web 2.0 and marketing optimization initiatives to her start-up and digital marketing consulting firm.
Wendy holds a B.A. in Psychology from Boston College, is a noted blogger, industry expert, and a serial and social entrepreneur.