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Clay Nichols
Chief Creative Officer , DadLabs (Owner)
Austin, Texas, United States
Business owner
Member since: November 10, 2006
Chief Creative Officer , DadLabs (Owner)
Austin, Texas, United States
Business owner
Member since: November 10, 2006
About Clay
Education
| University of Texas , MFA |
Clay's connections (8)
| Bambi Francisco Roizen | CEO and Founder, Vator, Inc. |
| Pooja Pooja | Senior BDE, Godrej Infotech Ltd. |
| Don Lampasone | Producer/Editor/Director, Dadlabs.com |
| Troy Lanier | Chief Techincal Officer/Director of Digital Media, DadLabs |
| brad powell | coo, dadlabs |
| Owen Egerton | |
| Paul Kontonis | CEO, For Your Imagination |
| John Shinal | managing editor, Vator Inc. |
View all »
Clay's comments (4)
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I hope that Mike will have a look at DadLabs. Pro-produced, niche-vertical, growing and engaged audience. We're always looking for distribution opportunities. We would work closely with advertisers brought to the table to make something very close to branded entertainment.
www.dadlabs.com
on Video - the next acquisition for CBS Interactive? (May 28, 2008)
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When we signed up with TubeMogul back in October, the service was free. It is my understanding that they are now charging publishers based on the frequency and breadth of distribution. For Your Imagination manages our syndication. Really important for us. Our traffic comes from lots of places other than YouTube -- three recent features on Yahoo video, great exposure on Viddler have been good sources of views in the last two weeks. BTW, we just signed Oxiclean as a sponsor, so we'll be cleaning up some messes on DadLabs soon.
on Vator Box: Dads and virtual worlds (Dadlabs, Weblo) (May 27, 2008)
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Bambi--
Thanks for making DadLabs a part of the conversation on Vator Box. We certainly appreciate the feedback. A note on distribution: we currently use TubeMogul to syndicate to about dozen video sharing sites (YouTube on down), we're finalizing mobile distribution deals, and more distribution opportunities are arising all the time. We've done almost 2 million views across our network, so we're getting there in terms of audience. And we are open to working closely with advertisers to produce "infotainment" that is pretty close to branded entertainment. Our goal is to forge creative partnerships with major consumer brands. Our audience is mostly male, but lots of moms watch, too.
Thanks again for spotlighting DadLabs.
Cheers,
Clay Nichols
Founder, Chief Creative Officer, DadLabs.com
on Vator Box: Dads and virtual worlds (Dadlabs, Weblo) (May 26, 2008)
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Excellent report. I think it's pretty awkward for independent web tv producers to talk about benefitting from the writer's strike -- lots of friends on those picket lines -- though I do think the underlying cause of the strike (they want some of our action) and the wandering audience bode well for us. By the way, DadLabs.com, one of the first to post a pitch here, is now partnered with For Your Imagination. Check out the relaunched site.
on Vator Reports: The Hollywood Writers' Strike (November 28, 2007)
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