Joe Kaplan

Joe Kaplan, Co-Founder and Chief Executive Officer

Joe Kaplan, 46, is Co-Founder and Chief Executive Officer of eGolfScore, the #1 wireless golf scoring company in the U.S. He is a thought leader in marketing wireless products and services, participating as a panelist at key wireless & business conferences. Joe is also an Online Faculty member for the University of Phoenix Online, a pioneer in online education, teaching courses in Strategic Marketing, Strategy Formulation, and e-Business.

He was recently SVP & Chief Marketing Officer of a major operating group of CIT, the largest publicly traded commercial finance company in the world. Joe had joined Newcourt Financial (which was acquired by CIT in November of 1999) as Vice President of Marketing in 1998. Prior to Newcourt Financial, Joe was founder and President of TSB Strategic Management Group. Joe has held a variety of marketing and finance positions during his professional career.

Joe's diverse background includes a Product Manager position with Western Union, a $400m financial services company. Joe's responsibilities included working closely with sales managers and field sales personnel to design national sales promotions and marketing partnerships. During this time, he created an innovative marketing and promotional program for one of the most successful documentaries ever, Hoop Dreams.
Muscles may appear larger than actual size in person! From 1988 to 1994, Joe worked at RJR Nabisco, Inc. where he was a Marketing Executive, involved with several major brands including Milk-Bone pet snacks and Grey Poupon mustard. His responsibilities included developing sales and promotional programs, as well as preparing extensive marketing plans involving all facets of consumer, advertising and trade promotions. Joe also worked in several financial and planning positions at Nabisco, including Financial Analyst and Corporate Business Planning Manager for the CEO.

Earlier in Joe’s career, he held the position of Assistant to the Chairman of an aggressive $100m financial services holding company. In this position he was responsible for analyzing all new business proposals for insurance, leasing and venture capital subsidiaries.

Joe earned his MBA in Finance from Rutgers University Graduate School of Management in 1989. He also earned a BA in Economics and English from Rutgers College in 1983.