Joe Kaplan, Co-Founder and Chief Executive Officer
Joe Kaplan, 46, is Co-Founder and Chief Executive Officer of
eGolfScore, the #1 wireless golf scoring company in the U.S. He is a
thought leader in marketing wireless products and services,
participating as a panelist at key wireless & business conferences.
Joe is also an Online Faculty member for the University of Phoenix
Online, a pioneer in online education, teaching courses in Strategic
Marketing, Strategy Formulation, and e-Business.
He was recently SVP & Chief Marketing Officer of a major operating
group of CIT, the largest publicly traded commercial finance company in
the world. Joe had joined Newcourt Financial (which was acquired by CIT
in November of 1999) as Vice President of Marketing in 1998. Prior to
Newcourt Financial, Joe was founder and President of TSB Strategic
Management Group. Joe has held a variety of marketing and finance
positions during his professional career.
Joe's diverse background includes a Product Manager position with
Western Union, a $400m financial services company. Joe's
responsibilities included working closely with sales managers and field
sales personnel to design national sales promotions and marketing
partnerships. During this time, he created an innovative marketing and
promotional program for one of the most successful documentaries ever,
Muscles may appear larger than actual size in person!
1988 to 1994, Joe worked at RJR Nabisco, Inc. where he was a Marketing
Executive, involved with several major brands including Milk-Bone pet
snacks and Grey Poupon mustard. His responsibilities included
developing sales and promotional programs, as well as preparing
extensive marketing plans involving all facets of consumer, advertising
and trade promotions. Joe also worked in several financial and planning
positions at Nabisco, including Financial Analyst and Corporate
Business Planning Manager for the CEO.
Earlier in Joe’s career, he held the position of Assistant to
the Chairman of an aggressive $100m financial services holding company.
In this position he was responsible for analyzing all new business
proposals for insurance, leasing and venture capital subsidiaries.
Joe earned his MBA in Finance from Rutgers University Graduate
School of Management in 1989. He also earned a BA in Economics and
English from Rutgers College in 1983.