With his website Fark.com, Drew Curtis has built a global community based around news and, due to ad revenue, Fark.com has become one of the most successful online ventures today. Drew has an exciting (and humorous) message on how media sources can grow audience and attract advertisers by building a loyal online community.
Fark's concept: community members submit links to news stories that are notable, weird, stupid or hilarious, offering their own (usually funny) headlines; then other users comment on the stories.
Fark successfully targets the Net Generation through community engagement: not content to merely observe today's headlines, Fark gives these new and active consumers the chance to rewrite the headlines and voice their opinions in a public forum.
With nearly 2 million views a day, Fark is one of the Top 100 English-language sites on the web.
Drew is the author of It's not News; It's Fark. Pre-ordering for the book was so successful, it peaked at #12 on Amazon's nonfiction bestseller list, proving that user-driven content creates strong customer loyalty.
Drew has graced the cover of Business 2.0, was featured in Time magazine, and has appeared on CNN, MSNBC, NPR and other media outlets.