Booyah hits 2M users with no signs of slowing

Location-based software for iPhone swiftly becoming serious competition for Foursquare

Booyah, which just launched version 3.1 of its location-based app MyTown, has officially blasted past two million users. Last time we looked at Booyah's statistics, in January, the company had reached almost 500,000 users. At its current growth rate, the app is amassing around that many new users each month.

That's some incredible growth for an application in an area currently crowded with dense competition, location-based apps.

For comparison, Foursquare has about 1.1 million users and Gowalla has about 250,000 users. Clearly, Booyah is doing something right.

Booyah currently sees about 3.5 to 4 million check-ins per day or roughly 40 to 46 check-ins per second and the average user spends more than an hour per day using the app. Each month, the app serves about 200 million virtual items.

Just a couple days ago, Booyah launched MyTown 3.1, the newest version of its location app that has a couple new features to prevent users from gaming the system as well as some other new functionality. The company instituted a limit of 25 check-ins to prevent certain users from having hundreds, or in some cases, thousands of check-ins per day. Additionally, the app now has a color-coded system that lets you see if another user checked-in to a location when they weren't even remotely close (red) or if they were actually there (green).

Even with the MyTown 3.1 out in the wild, Booyah already has plans to release the next version in the next month. Users have been eager for functionality that allows them to add locations over the built-in database, a feature that would likely explode the utility of MyTown (in a very good way).