What am I Missy episode

What am I Missy? Episode 9

Beer companies need to stick to what they do best; Who owns your i-soul?;Universal charger for 2012


Innovation show by Meliza Solan
February 20, 2009 | Comments (5)
Short URL: http://vator.tv/n/6f2

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Anheuser-Busch this week shut down its promising content site Bud.tv. The problem was plain and simple to see. Beer companies will never be media companies. It's a big disappointment for the 2-yr-old site. Bud had high hopes for it, targeting two million monthly visitors. Unfortunately, they were unable to reach that goal. It was not even close. But the big surprise was that Bud spent $15 million trying to make it a destination site for beer lovers, who like to laugh, watch sports and original content.The lesson learned here is that beer companies should stick to what they know. They are pretty good at getting people drunk.

See story: Bud.tv goes flat.

Facebook does not own your digital soul, but its 175 million users do.Faced with mounting criticism, Facebook backpedaled on its Terms of Use, making clear that users own the data, not the all-mighty social network.You may recall that CEO and founder Mark Zuckerburg changed a small portion of Facebook's terms of use guidelines on February 4. After that change, complaints were flying and Facebook users created several groups to team up and complain.There was even a federal protest. In a recent Facebook blog post, Zuckerberg was more clear about who owns your data. He merely was suggesting that in conversation threads, it's hard to delete your portion of the conversation. That said,  who said there's privacy on the Internet?

See story: Facebook does an about-face

Sounds too good to be true! In three years, most mobile phones will have the same charger. Seventeen carriers agreed to standardize on a new charge. This means that there will no longer be anymore piles of old useless chargers or spending for new ones each time I buy a new phone. The carriers will definitely be saving money.This will also have a huge effect on the environment because the earth will be greener.Cell phone chargers generate more than 51-thousand tons of waste a year, according to the GSM.Put that into perspective - that waste equals 625 San Francisco cable cars! Or 300 Statue of Liberties! Now when can we get universal chargers for laptops and Apple products?

See story: Cell phone chargers in uniform by 2012

 


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5 comments

Nick Ballantyne
Nick Ballantyne, 352 days ago
Mmmmm, Budwieser! Beer and Football Yes! not Beer and Websites! It just doesnt have the same ring....

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Kevin Rivers
Kevin Rivers, 352 days ago
It's good to see a beer company to go into a media type of venture. Sad to see that it flopped. As for Facebook, I would have to believe that Facebook Terms changes ever-so rapidly that you really can't tell who owns the contents of the site. I would be well grateful to have the same charger for different devices that I use in my daily routines. As a Apple fan, I hope they also get into the swing of things can create some sort of universal adapter for all of their products. :)

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Josh Chandler
Josh Chandler, 350 days ago
On your first story about Bud.tv: I think the way you insinuate beer companies to not have a vested interest in building an online brand is really quite interesting, I don't think that because Bud.tv got shut down suggest beer companies can't make an online brand for themselves, I just think overall they can't work out the market needs, they can't understand that even with the "interative" layer they were trying to build with the content they were perhaps lacking the overall ethos of relationship building, although some on Twitter made claim to it being a combination of bad content and poor implementation of distribution across the internet (http://tr.im/gGZ8) On your second story about Facebook and the privacy issues: I am shocked to see so many believing that privacy really existed on the web, despite the closed system of Facebook I wouldn't have ever assumed my data was mine to keep and remove, but Facebook at least have been smart in the last couple of years andnot playing the anticompetitive game of using the profile data to deliver "smarter,targeted ads" *ahem, check the link to a Techcrunch article from 2007!* (http://tr.im/gGZx) Another great episode Meliza, although I am slightly bemused as to how you guys at Vator count episode numbers. I swear you jumped 2 episodes ahead :D

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Rene Merzius
Rene Merzius, 350 days ago
I never heard of Budtv. No wonder not many beer lovers will go to budtv because they are busy getting stoned.I believe it is a bad combination of trying to add more confusion on a great product. Budweiser should stick with beer only. it is useless to create a television forum about beer. Yeah right. Entertainment Tonight, CBS, watchout for Meliza. Very intellectual, and entertaining at the same time.

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dj breed breed
dj breed breed, 159 days ago
Cool report.I was actually reading alot about the terms and privacy recently for facebook and got abit confused..but like you said whos got privacy when you upload info to the net..just look at google images for example..type in your name and if you have a profile on any social networking site your pic will pop up

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