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The new, lazy journalism

by Seth Godin, December 26, 2011 | Comments

	How the non-local Internet made journalists' jobs hard (Seth Goden writes about how the Internet has made journalists lazy, saying very little that's fresh and new.) When journalism was local, the math of reporting was pretty simple: you found a trend, an event or an issue that was important and you wrote about it. After all, you were the voice to your readers. Being in sync with a ...
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The worst of the brand 'is' the brand

by Seth Godin, April 4, 2011 | Comments

Why don't loyal and earnest members of the tribe hesitate to discipline the outliers?

We either ignore your brand or we judge it, usually with too little information. And when we judge it, we judge it based on the actions of the loudest, meanest, most selfish member of your tribe. When a zealot advocates violence, outsiders see all members of his tribe as advocates of violence. When a doctor rips off Medicare, all doctors ...

Reject the tyranny of being picked

by Seth Godin, March 21, 2011 | Comments

	Pick yourself Amanda Hocking is making a million dollars a year publishing her own work to the Kindle. No publisher. Rebecca Black has reached more than 15,000,000 listeners, like it or not, without a record label. Are we better off without gatekeepers? Well, it was gatekeepers that brought us the unforgettable lyrics of Terry Jacks in 1974, and it's gatekeepers that are ...
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Information about information

by Seth Godin, July 16, 2010 | Comments

Few are taking the advantage of the opportunity to collate it and present it

The first revolution hit when people who made stuff started to discover that information was often as valuable as the stuff itself. Knowing where something was or how it performed or how it interacted with you can be worth more than the item itself. Frito Lay dominates the snack business because of the information infrastructure they built on top of ...

Payola

by Seth Godin, July 12, 2010 | Comments

How Billboard changed the marketing of music, and the opportunity online

For 20 years, the Billboard charts were easy to manipulate. By paying radio stations and some retailers, record labels could push an act to the top 40, which would increase sales. People liked buying what they heard on the radio, and the radio played what they thought people were buying. Billboard changed their methods about 20 years ago, and overnight ...

Goodbye to the office

by Seth Godin, June 21, 2010 | Comments

I think in ten years the TV show 'the Office' will be seen as a quaint antique

Factories used to be arranged in a straight line. That's because there was one steam engine, and it turned a shaft. All the machines were set up along the shaft, with a belt giving each of them power. The office needed to be right next to this building, so management could monitor what was going on. 150 years later, why ...

Hope and the magic lottery

by Seth Godin, June 15, 2010 | Comments (1)

Day by day, successful entrepreneurs dripped their way to success. No magic lottery...

Entrepreneurial hope is essential. It gets us over the hump and through the dip. There's a variety of this hope, though, that's far more damaging than helpful. This is the hope of the magic lottery ticket. A fledgling entrepreneur ambushes a venture capitalist who just appeared on a panel. "Excuse me," she says, then launches into a two, then six ...

But have you shipped?

by Seth Godin, May 31, 2010 | Comments (1)

	What have you done with your connection skills that has been worthy of criticism? Yes, I know you're a master of the Web, that you've visited every Web site written in English, that you've been going to SXSW for ten years, that you were one of the first bloggers, you used Foursquare before it was cool and you can code in HTML in your sleep. Yes, I know that you sit in the back ...
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Debt, equity and a third thing that may work

by Seth Godin, November 27, 2009 | Comments (3)

Struggling to raise funds for your startup and don't want to bootstrap? Try this

If your business needs money, it seems as though you have two choices: * Get a loan from a bank * Raise equity from an investor, giving up part of your company in exchangeBanks are everywhere, so the idea that they can loan us money seems obvious. And venture capitalists and the companies they fund are in the news all ...

The tacky techie conundrum

by Seth Godin, October 8, 2009 | Comments

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Culture is invented by people who are too busy to seek out new technology

Our Culture (high and popular) is usually created by people who are happy with the systems the world has given them. Magazine editors don't spend a lot of time wishing for better technology. Opera singers focus more on their singing than on microphone technologies. Novelists proudly use typewriters.Sure, there are exceptions like Les Paul (who developed the electric guitar) and ...

Flipping abundance and scarcity

by Seth Godin, September 13, 2009 | Comments

	The way you win is by reinventing the model I think it's dangerous and often fatal to put free on top of an existing business model. Things fall apart.People look at the free revolution and say, "oh, that could never work. If I gave x, y or z away for free, I'd fail." They're right. They will fail... If they keep the model the same and just give away ...
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The massive attention surplus

by Seth Godin, August 24, 2009 | Comments

An attention shortage drove the economy... but the Internet did something wacky to that situation

There was an attention drought for the longest time. Marketers paid a fortune for TV ads (and in fact, network ads sold out months in advance) because it was so difficult to find enough attention. Ads worked, so the more ads you bought, the more money you made, thus marketers took all they could get.This attention shortage drove our economy.The ...

Who spreads your word

by Seth Godin, August 12, 2009 | Comments

Treat everyone the same, you're not increasing the odds that some people will step up on your behalf

In order for an idea to spread, someone has to do the spreading.In the dark ages (ten years ago), the only way to spread your idea on a large scale was to do it yourself. Lots and lots of ads.Today, marketers get all sweaty thinking about how this happens magically, virally, for free. If it were only that easy.What's interesting ...

Harvesting the benefits of your investment

by Seth Godin, June 9, 2009 | Comments

Many people developt projects where harvesting is difficult or impossible

When you start a business, a brand or a project, there's a lot of work to be done. You must tell a story, build credibility and a permission asset. People don't trust you or believe you and you must earn their attention and trust. On top of that, you need skills, systems, machines and a team that works.Quite an investment.The ...

The next Google

by Seth Godin, May 31, 2009 | Comments

Microsoft's Bing stands for 'But it's not Google.' The problem is it's trying to be the next Google

Microsoft, home of the Zune, has just announced that they're going to launch Bing, a rebranding and reformatting of their search engine. So far, they've earmarked $100 million just for the marketing. Bing, of course, stands for But It's Not Google. The problem, as far as I can tell, is that it is trying to be the next Google. And ...

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