What's your business model?


How does Trifacta make money?

The data wrangling company’s business model focuses on selling licenses of its software

Innovation series by Steven Loeb
March 9, 2018
Short URL:

Trifacta is company in the data wrangling space, which is another way of saying that the company takes raw data that is pulled in from a multitude of sources and cleans it up, turning it into something actionable. 

Here's how the company describes what it does on its homepage:

"Wrangling data is the most time-consuming and inefficient part of any data project – taking up over 80% of the time and resources. Trifacta enables anyone to more efficiently explore and prepare the diverse data of today by utilizing machine learning to provide a breakthrough user experience, workflow and architecture."

A service like this is becoming more and mire necessary as more data sources spring up thanks to the proliferation of sensors. Look at one of Trifacta's customers, pharmaceutical company GlaxoSmithKline; not only does it have clinical trial data, which comes from research information gleamed from the various experiments that it runs, but now it's getting data directly from devices as well, including the inhalers that patients use. The company needs to be able to pull it in that data and to make sense of it.
Trifacta provides that service. Its business model focuses on selling licenses of the different editions of the company’s data wrangling software.

The company currently has three different product editions that it offers:

The first is Wrangler, which is designed for data analysts. It's a completely free, downloadable desktop application with no time limit to accessing the product. Wrangler is a hybrid desktop application requiring an Internet connection. The product can be used by one user who can use up to 100MB of data. The free Wrangler edition has over 50,000 users in 143 countries across the globe. 

The second product is Wrangler Pro, which is a cloud-based edition for individuals, teams and departments. Provides advanced functionality including larger data volumes, job scheduling, collaboration and broader connectivity. This product can be used by multiple users who get 40GB worth of data.

The third product that Trifacta offers is Wrangler Enterprise, which is designed to handle the most complex data wrangling workloads that need to support data at scale and a larger number of end users. Supports on-premise and cloud-based deployments and provides advanced features around security, governance and at-scale processing among other functionality. This product can be used by an unlimited number of users who get an unlimited amount of data.  

The Pro and Enterprise are licensed by the number of user licenses and the scale of processing required by the customer.

In addition to its three products, Trifacta also has indirect revenue channels through OEM relationships with various technology and consulting partners where Trifacta’s platform is embedded within the partner’s product or offering.

Founded in 2012, Trifacta has raised a total of $124 million in funding, including a $48 million round in January. Its investors include Google, New York Life, Deutsche Boerse, Ericsson, Columbia Pacific, Accel, Greylock Partners, Cathay Innovation, Ignition Partners, and Ridge Ventures.

Trifacta is currently being used by ten of thousands of wranglers all over the world and is in over 10,000 accounts. Its clients include Bank of America, Royal Bank of Scotland, Commerzbank, PepsiCo, eBay, Enstar, Deutsche Börse, The Centers for Disease Control (CDC), New York Life, BNSF Railway Company, and Nordea Bank. The company has seen its install base has grown by 3X in the last year.

Related companies, investors and entrepreneurs

Description: Trifacta, the pioneer in data transformation, significantly enhances the value of an enterprise’s Big Data by enabling users to eas...

Related news


Featured Stories


Other episodes of this series

How does Rovio make money?


What's your business model?

by Steven Loeb
Rovio makes most of its money from in-app purchases, but has diversified to other streams as well

How does Quizlet make money?


What's your business model?

by Steven Loeb
The online study group deploys a freemium model, with users being able to buy an ad-free version

How does SendGrid make money?


What's your business model?

by Steven Loeb
SendGrid sells plans based on the number of emails a business needs to send per month

How does Poshmark make money?


What's your business model?

by Steven Loeb
Poshmark is a peer-to-peer network that takes a fee from every item sold on its platform

How does Roku make money?


What's your business model?

by Steven Loeb
Roku makes most of its money from selling devices, but its platform revenue is increasing