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Today's Entrepreneur

1814

Today's Entrepreneur: Katharine Vanderdrift

No. 1 Mistake: Not talking to users and having user data loss in the beginning

Innovation series by Mitos Suson
October 5, 2015
Short URL: http://vator.tv/n/405f

Today's Entrepreneur is Katharine VanderDrift, Co-founder and Software Developer at Healthiest, Inc. Healthiest, Inc. is a natural medicine cabinet. They are the definitive, natural, integrative and alternative health resource, empowering consumers with information and connecting them to treatments, remedies, products, and health practices.

VanderDrift is a developer base in San Francisco with 4 years experience in Search Engine Optimization and Growth. She led the development and ranking of websites in more than 20 highly search-competitive industries from health and beauty to legal services. 

Healthiest, Inc. self-categorizes in these areas: HealthcareHealthcare marketplaceHealthtechContent, and E-commerce

Here's a little about VanderDrift:

I am a(n): Developer

Companies I've founded or co-founded: 
Healthiest, Inc.

Companies I work or worked for: 
Healthiest, Inc., KahootzMedical, Servio

Achievements (products built, personal awards won):

Kahootz Medical - first customer facing application 
Servio - Crowdsourcing Platform - Created the first Writer Credential (General and Marketing) which ended up being the product differentiator and first profitable product.

If you are an entrepreneur, why? I want to change the world.

What's the No. 1 mistake entrepreneurs make? Not talking to users and having user data loss in the beginning of a product life cycle.

What are the top three lessons you've learned as an entrepreneur?

1. Capture/Segment and learn from your user data 
2. Good people are your most important asset 
3. Emotional ups and downs are a dime a dozen (give it a day).

Full bio

Developer with 4 years experience in Search Engine Optimization and Growth. Led the development and ranking of websites in more than 20 highly search-competitive industries from health and beauty to legal services. Code & Bio: http://katharine.org

 

Healthiest, Inc. is one of the top eight of the Vator Splash LA 2015 competition and will compete live on stage at Splash LA on Oct. 15 at Loews Santa Monica Hotel. Register here
  


*Want to be included in our Today's Entrepreneur series? Email me: mitos@vator.tv


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