Entrepreneur and Investor Talks

1528

When and how to scale your startup

Scale Venture Partners' Sharon Wienbar on not prematurely scaling

Innovation series by Kristin Karaoglu
August 4, 2014 | Comments
Short URL: http://vator.tv/n/3856

Sharon Wienbar, Partner at Scale Venture Partners, gave a workshop on when to scale and how to avoid scaling prematurely. This was her talk at Vator Splash Oakland. Scale Venture Partners focuses on "growth-stage" investing. Most of the companies she invests in are already growing revenue. Most have under $4 million in revenue, but Scale has invested in companies with as little as $200,000 in revenue.

Here she talks about team dynamics and alignment around scaling, as well as whether a product is really ready to scale. She asked the question: "If you started to spend more, would you get at least the same or better result?" Great marketing and PR isn't a scalable source of cusotmers, she pointed out.  Having a scalable channel to market is when "you find paid channels and you have the ability to spend more money without metrics deteriorating."

In addition, people mistake having a minimum viable product as having product-market fit. 

Having product-market fit is beyond having a minimum viable product, she said. "If you give your product away, that doesn't mean it's scalable."

Watch the video for true gems around this topic. 

Save the Date: Splash LA is Oct. 2 in Santa Monica. Speakers include Jessica Alba and Brian Lee, Founders of The Honest Company, Michael Heyward, Founder & CEO, Whisper, Mike Jones, Founder & CEO, Science, and many more. Register here.

Thanks to our Vator Splash Oakland video sponsor, Oakland Forward and Bryan Parker, Oakland Mayoral candidate. 

 


Related companies, investors and entrepreneurs

Bio: Sharon invests in Mobile and Internet companies at ScaleVP. She sits on the boards of Actiance, BeachMint, Everyday Health, PlayPhone, Re...
blog comments powered by Disqus

Featured Stories

Other episodes of this series

Founder stories: Getting the marketplace...

15855

Entrepreneur and Investor Talks

by Mitos Suson
DogVacay, UrbanSitter and Washio at Vator Splash LA 2014

How startups can have a social impact

15765

Entrepreneur and Investor Talks

by Mitos Suson
Bart Garrett's Breakout talk at Vator Splash Oakland 2015

Peter Thiel: competition is for losers

15055

Entrepreneur and Investor Talks

by Steven Loeb
Don't be a small fish in a big pond, and don't lie to yourself about how you are different

Peter Thiel: Seed investing is harder than...

15054

Entrepreneur and Investor Talks

by Steven Loeb
Valuations are higher and there are too many investors willing to write small checks

Keith Rabois: startup overload creates...

15053

Entrepreneur and Investor Talks

by Steven Loeb
Rabois was a member of the PayPal Mafia, which also included Peter Thiel, Max Levchin and Elon Musk