Entrepreneur and Investor Talks

1528

When and how to scale your startup

Scale Venture Partners' Sharon Wienbar on not prematurely scaling

Innovation series by Kristin Karaoglu
August 4, 2014 | Comments
Short URL: http://vator.tv/n/3856

Sharon Wienbar, Partner at Scale Venture Partners, gave a workshop on when to scale and how to avoid scaling prematurely. This was her talk at Vator Splash Oakland. Scale Venture Partners focuses on "growth-stage" investing. Most of the companies she invests in are already growing revenue. Most have under $4 million in revenue, but Scale has invested in companies with as little as $200,000 in revenue.

Here she talks about team dynamics and alignment around scaling, as well as whether a product is really ready to scale. She asked the question: "If you started to spend more, would you get at least the same or better result?" Great marketing and PR isn't a scalable source of cusotmers, she pointed out.  Having a scalable channel to market is when "you find paid channels and you have the ability to spend more money without metrics deteriorating."

In addition, people mistake having a minimum viable product as having product-market fit. 

Having product-market fit is beyond having a minimum viable product, she said. "If you give your product away, that doesn't mean it's scalable."

Watch the video for true gems around this topic. 

Save the Date: Splash LA is Oct. 2 in Santa Monica. Speakers include Jessica Alba and Brian Lee, Founders of The Honest Company, Michael Heyward, Founder & CEO, Whisper, Mike Jones, Founder & CEO, Science, and many more. Register here.

Thanks to our Vator Splash Oakland video sponsor, Oakland Forward and Bryan Parker, Oakland Mayoral candidate. 

 


Related companies, investors and entrepreneurs

Bio: Sharon invests in Mobile and Internet companies at ScaleVP. She sits on the boards of Actiance, BeachMint, Everyday Health, PlayPhone, Re...
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