Today's Entrepreneur


Today's Entrepreneur: Suzanne Noble

Top 3 lessons: Everything takes twice as long; Take time to find people; Know investor's expectation

Innovation series by Yanna Chen
June 6, 2014
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Suzanne Noble

Today's Entrepreneur is Suzanne Noble, founder of Frugl, a new events discovery app for iPhones that helps Londoners on a budget find affordable things to do.

Noble graduated from the University of New Hampshire, with a  BA in Media Theory.

Here's a look at her entrepreneurial background.

Companies I've founded or co-founded:

Frugl Limited, Frugl Limited

Companies I work or worked for:

Virtual Piggy, Noble PR, UGroup Media

If you are an entrepreneur, why?

I had a desire to build a product that I thought others (including myself) would find useful and didn't exist.

My favorite startups:

Airbnb, Uber, Timbre

What's most frustrating and rewarding about entrepreneurship/innovation?

The most rewarding is getting positive feedback from users. The validation that all the blood, sweat and tears has been worth it is a real buzz. The most frustrating is wanting to run before you can walk. Being strategic is very important. It's easy in tech to want to throw everything but the kitchen sink in a product from the beginning but it's always best to keep it simple from the start.

What's the No. 1 mistake entrepreneurs make?

Thinking, 'If you build it, they will come.' Without publicity and marketing, it's very challenging for anyone to find anything. Most entrepreneurs don't factor into their budgets how much it costs to achieve stand-out.

What are the top three lessons you've learned as an entrepreneur?

Everything takes twice as long as you think you will.
Take time to find people to work with who really understand and share your vision
If you're seeking investment, make sure you know what the investor's expectations are - how much involvement they want to have or not

Full bio

In an age in which everyone is a micro-specialist, I like to look at the bigger picture.

My core strength is in business development with a background in PR. Over the years I have produced a TV series, written best-selling books and taken small businesses and helped them grow into bigger ones. I have a ridiculously fat address book that covers all sectors – from bankers to bartenders, graphic designers to gardeners, publishers to pole dancers.

Recently I transitioned my business into technology. In March 2014 I launched an events discovery app called Frugl that helps those on a budget find affordable things to do in London. I’m part of what David Cameron like to call the ‘tech start-up’ scene and spend a lot of time on the ‘Silicon Roundabout,’ better known as Old Street, pitching to rooms full of investors.

(To be featured, you must have your Vator entrepreneur profile filled out, including your school. If you want to be featured, email me your profile URL as well as your Vator company profile URL. You can reach me at 

Related companies, investors and entrepreneurs

Frugl Limited
Description: Frugl is the only events discovery app that helps Londoners on a budget find affordable things to do. We launched as a free download for ...
Bio: I'm the founder of Frugl, a new events discovery app for iPhones that helps Londoners on a budget find affordable things to do....

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