Today's Entrepreneur


Today's Entrepreneur: Tej Soni

No. 1 Mistake: Not bringing right person to operations at right time

Innovation series by Mingmei Niu
May 2, 2014
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Today's Entrepreneur is Tej Soni, CEO and Founder ofiPriceCars, which is a search engine for cars, just like is for airlines or hotels. In addition, iPriceCarsconnects car owners with car buyers even if they are not looking to sell, as a LinkedIn for cars. The purpose ofiPriceCars is to enable buyers and sellers make better decisions using data analysis. The entire process is skewed in favor of the car dealer and whereas there are a number of products/ services being designed to make car buying easier, iPriceCars actually makes selling a car easier.  

iPriceCars is one of the top 15 finalist to present at Splash Oakland on May 6-7. Be sure to support Soni and iPriceCarsRegister here.

Soni graduated from Bangalore University with a BS in Electronics Engineering.

Let's take a look at his entrepreneurial background.

Companies I've founded or co-founded:

logix microsystems, izmocars, Add.on.Auto, izmoStock, izmo Europe bvba

 Company exits (of companies you founded):


 Achievements (products built, personal awards won):

- izmoflix, Interactive Media Solution for the Automotive Industry 
- Auto-EQ, Personality match for cars & people 
- iPriceCars

If you are an entrepreneur, why?

I'm bursting with ideas!

My favorite startups:

Evernote, Vivino, izmocars.

What's most frustrating and rewarding about entrepreneurship/innovation?

The most frustrating thing about entrepreneurship is getting people to believe in your vision

The most rewarding thing is when people start believing and you make it come true

What are the top three lessons you've learned as an entrepreneur?

1. Focus on a clear execution strategy. 
2. Never lose sight of the customer. 
3. Always be creating, even if it means demising old creations.

Full bio

Tej is a seasoned tech entrepreneur with a passion for start-ups. With more than 25 years of diverse international business experience, he has created innovative business models for automotive and other industries. 

 Tej founded izmocars in 2002 and led its growth through several phases, which included acquisition of 4 companies in the automotive solutions space and growing the business into an international operation across 10 countries. One of the companies he founded did a successful IPO and he has been involved in several funding rounds across different companies. 

izmocars is a Global Automotive Solutions provider with operations in 10 countries. We have created a global multi-lingual web marketing platform using which we provide automotive retail solutions to dealers and OEMs worldwide. izmocars has multimedia studios is USA & Belgium and is also the #1 provider of interactive content for the automotive industry. Our other solutions include Salesvelocity CRM & iService Online Appointment System. 

Most recently, he was part of the team that built Add.on.Autos, the leading platform for Automotive Accessories sales which was acquired by Reynolds & Reynolds, the auto industry major.

Tej has wide experience in start-ups and growing companies by executing on product development, sales growth and financial management.

 iPriceCars is his latest venture which was the result of a deep understanding of the automotive industry and the desire to enable average car owners derive better value from their assets.

 Tej is passionate about creating new products and using technology for positive disruption. He in equally involved in product development and selling the concept and is the driving force behind iPriceCars.


Related companies, investors and entrepreneurs

Description: iPriceCars is a Search Engine for cars, just like is for airlines or hotels. In addition, we make it easy for a car owner to pr...
Bio: Tej is a seasoned tech entrepreneur with a passion for start-ups. With more than 25 years of diverse international business exp...

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