QuickMobile raises $2.3 million for event apps

Google, Salesforce, Tribeca, Sundance and many more turn to this startup to take their event mobile

QuickMobile, developer of mobile app solutions for the meetings and events industries, announced this week that it has secured $2.3 million in a combination of debt and equity from angel investors.

Dreamforce 2010. Tribeca Film Festival. Sundance Film Festival. These are just a few examples of the many major tech and film events that QuickMobile has developed mobile solutions for.

Features that can be implemented by QuickMobile in its mobile apps and websites include social media tools, real-time content updating, analytics, personal scheduling, rich media and more.

It’s worth noting that the company doesn’t just copy and paste from a template.

For Dreamforce, QuickMobile created an app for Android, BlackBerry and iPhone that included support for collaboration app Salesforce Chatter. For Tribeca, users could either access an iPhone app or an HTML5 mobile site, each with a complete festival guide and extra content. For Sundance, it was just an iPhone app.

“As evidenced by our growth, both conference organizers and meeting attendees are looking for more efficient tools and environmentally friendly solutions to their static event program guides,” said QuickMobile CEO Patrick Payne in a release. “Our apps are much more than simple replacements for the paperbound agenda, providing an unprecedented level of interactivity, connectivity and engagement while also dramatically reducing paper and printing.”

Anyone who actively attends events and conferences knows the market is gigantic.

QuickMobile says 205 million people attend 1.8 million meetings every year in the U.S. alone, and that less than a tenth of those events offer interactive mobile applications.

With those numbers in mind, Payne’s company says it is on pace this year to record a 500 percent increase in bookings versus 2010. Besides the names mentioned above, other QuickMobile customers include Accenture, Cisco, Dell, Disney, World Economic Forum, Global Business Travel Association, Google, Hilton Worldwide, Intel, Microsoft, PhocusWright and SAP.

The new funding will be used to support new product development and to expand internationally.