Syncapse closing $25M for social marketing

Yet another social media management platform offering businesses help with Facebook and Twitter

Financial trends and news by Ronny Kerr
February 24, 2011
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Syncapse, yet another social media management platform for the enterprise, announced Thursday that it has closed $20 million of a promised $25 million round from ABS Capital Partners, the company’s first institutional investor.
ABS Capital, which focuses on late-stage growth companies, invests in business services, health care, media and communications, and technology, with Syncapse representing the latest addition to the last. ABS Capital general partners Ralph Terkowitz and Deric Emry will join Syncapse’s board of directors.
The Syncapse platform provides three tiers of social media management for the enterprise: building, managing and measuring. Facebook, Twitter, Orkut, YouTube, WordPress and MovableType--businesses can monitor all of these sites from the Syncapse platform.
Businesses first create their social media presence from a single dashboard and build Facebook pages (localized for specific regions and customizable with modules). That same dashboard allows for the publishing of rich content across multiple sites. Finally, businesses can evaluate the performance of their campaigns with access to benchmark results and real-time analytics.
“Syncapse provides a unique experience because we equip large global enterprises with a Platform and analytics to standardize, scale and measure their entire social media presence,” said founder and CEO Michael Scissons. “This investment will allow us to continue to expand services for our clients and further develop pioneering technologies that meet the needs of leading brands and their marketing teams.”
BlackBerry, Electronic Arts and Sony are three of Syncapse’s most well-known clients.
Social media management companies appear to be the new social gaming companies, with a new one raising money at least once a week. The latest was Sprout Social, which just yesterday announced having closed $10 million in Series B funding led by New Enterprise Associates (NEA). And last week, Vitrue announced having closed a $17 million in Series C financing led by Scale Venture Partners and Advent Venture Partners.

Syncapse will use its new funding to invest in sales, marketing, and product development.

Social marketing enthusiasts take heed: If you’d like to learn more about Syncapse, you’ll be able to do so in a big way at SXSW, which Michael Scissons, President and CEO of Syncapse, will be attending. Besides hosting a party and participating in one other panel, Scissons will be speaking on a panel discussing the value of a Facebook fan.

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