52% of U.S. adults have watched online video

Pew report finds online video consumption continues to rise

Technology trends and news by Chris Caceres
June 4, 2010 | Comments
Short URL: http://vator.tv/n/fff

7477

With videos from YouTube and Hulu embedded all across the Web, there's no denying online video is everywhere.  A new study by Pew Internet backs this notion finding that seven in ten Internet users (69%) or roughly half (52%) of all U.S. adults have used the Web to watch or download video.  

The survey, which sampled 763 Internet-using adults went into further detail as to the kinds of videos being watched online.  Comedy has has risen in viewership from 31% to 50%.  Educational videos has risen 22% to 38%.  Movies and TV shows in general have risen from 16% to 32%, and Political videos have risen from 15% to 30%.  

Pew argues the reason for such an increase is due to the spread of broadband and an increase in social networking usage.  For example, people sharing links on their Facebook walls or status updates on Twitter.  Also, video giants like YouTube and its powerful embedding and sharing features have contributed to this surge of online video consumption.

How about getting that online video on your television set?  The number is actually quite small with only 8% reporting they have connected their computer to their TV's.  This is probably due to the technological barriers like having to purchase special audio and video cables to get it all working properly.  This number is likely to change with the coming of Google TV and HDTV's on the way with built in access to the Web.

It's also interesting to note the survey was taken in 2009, so these figures are more than likely to be even higher than what Pew has published this week.


Related news


blog comments powered by Disqus
Find your friends' startup new!
Vator is more valuable if you know who's here.
Discover who has a startup and help their success by following their progress!

Featured Stories

Latest company news bites on Vator

Bidzzar,Inc - Simon Bull (Founder CEO)
Is SnackBooth.com the tastiest startup of them all?
See more
We had one of our long-time practitioners tell us the new portal was going to change ...
See more
The Mergelocal app is live and available for download on the App Store: http://itunes.apple.com/app/mergelocal/id526348270?mt=8
See more
A new video was uploaded to Ether2 about 8 hours ago
WaTunes - Kevin Rivers (Founder/CEO)
Venzo Music Offers Pre-Cut Ringtones on iTunes!! - http://www.watunes.com/2012/05/venzo-music-integrates-pre-cut-itunes.html
See more